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Whatever You Think, Think the Opposite [Paperback]

By Paul Arden, Edward Flanders Ricketts, Richard Astro (Introduction by), M. Kuwata (Illustrator) & Charles R. Kesler (Contributor)
Our Price $ 13.60  
Retail Value $ 16.00  
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Item Number 409104  
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Item Specifications...

Pages   142
Est. Packaging Dimensions:   Length: 0.5" Width: 5" Height: 7"
Weight:   0.42 lbs.
Binding  Softcover
Release Date   Apr 1, 2006
Publisher   Portfolio Trade
Age  18
ISBN  1591841216  
EAN  9781591841210  

Availability  0 units.

Item Description...
Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

Publishers Description
Illustrated throughout, 'Whatever You Think Think The Opposite' looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

Buy Whatever You Think, Think the Opposite by Paul Arden, Edward Flanders Ricketts, Richard Astro, M. Kuwata & Charles R. Kesler from our Christian Books store - isbn: 9781591841210 & 1591841216

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More About Paul Arden, Edward Flanders Ricketts, Richard Astro, M. Kuwata & Charles R. Kesler

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Paul Arden (1940‐2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as -The Car in front is a Toyota- and -The Independent - It is. Are you?-. In 1993 Arden set up the film production company Arden Sutherland‐Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).


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Product Categories
1Books > Subjects > Business & Investing > General   [33865  similar products]
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Reviews - What do our customers think?
ahhh, ok.  Sep 24, 2008
I bought this book because it was required reading for a class. It's pretty common sense stuff. It's alright, but if you can borrow it from a friend, go that route.
Whatever you do, buy this book  Aug 28, 2008
Great book, easy to read, great information about taking risk in your life, highly reccomended...
So simple!  Apr 19, 2008
This book consists of simple lines and pictures so you can have freedom to interpret the author's ideas. You don't need to be a very clever person to understand this book. In fact, I find this book as a reminder for myself not to afraid to have my own thoughts! I read this book randomly. I open any page i want and start reading from there and stop anytime i want. This way of reading help me digest the idea better.
Whatever you think think the opposite  Apr 5, 2008
"It's not how good you are, it's how good you want to be" was just mind blowing! But this one was quite a dissapointment.
One star or five stars, depends  Apr 2, 2008
As a pro trader who read a lot of books on creativity, self improvement and contrarian thinking/trading, I found the author's ideas familiar, but not his interesting presentation through extensive and interesting use of graphs, pictures and page designs. I dare not recommend it to any serious self help book reader or creative professional. Nevertheless, it's a good choice for a 30 minute leisure reading. On the other hand, I read this right after the author's another book "It's not how good you are. It's...". The two books are very similar and so I had written two nearly identical reviews for each. Pardon me!

p.s. Below please find some of my favorite passages for your reference.

Salomon Brothers met with prospective clients not once a month or once a day, but three times a day. That is unreasonable. But it works. Most people are reasonable, that's why they only do reasonably 42

A young man worked as a runner in an advertising firm. One day he said to his manager, "I'm leaving. I'm going to be a drummer." The manager said, "I didnt know you played the drums." He replied, "I dont, but I'm going to." A few years later that young man played in a band with Eric Clapton and Jack Bruce...He became what he wanted to become before he knew he could do it. He had a goal. pg 62

Rememberwhat Jean Luc Godard said: It's not where you take things from - it's where you take them to. pg 92

An interviewer with a wooden leg said to Frank Zappa, "With your long hair, from where I am sitting you could be a woman." He replied, "From where I am sitting you could be a table." pg 126

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