Christian Books, Bibles, Music & More - 1.888.395.0572
Call our Toll Free Number:
Find us on:
Follow Us On 

Twitter!   Join Us On Facebook!

Christian Bookstore .Net is a leading online Christian book store.

Shop Christian Books, Bibles, Jewelry, Church Supplies, Homeschool Curriculum & More!

The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree) [Hardcover]

By Elizabeth Pace (Author)
Our Price $ 16.99  
Retail Value $ 19.99  
You Save $ 3.00  (15%)  
Item Number 394247  
Buy New $16.99
Out Of Stock!
Currently Out Of Stock

Item Specifications...

Pages   220
Est. Packaging Dimensions:   Length: 8.4" Width: 5.6" Height: 0.9"
Weight:   0.75 lbs.
Binding  Hardcover
Release Date   Jun 9, 2009
Publisher   Thomas Nelson
ISBN  1595551050  
EAN  9781595551054  

Availability  0 units.

Item Description...
Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But the science has confirmed that men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy and consume products and services. As a sales, advertising or marketing professional understanding these differences is the key to your success. As a child, you were taught The Golden Rule: treat others as you would like to be treated. But as you grew up, it became evident (often on the school playground) that half of the others-those of the opposite sex-don't respond well to being treated the way that you want to be treated. If you still are treating the other half of your customers the way you want to be treated you are likely missing half (or more) of your market and leaving half (or more) of your sales on the table. To increase sales, you must understand what uniquely drives your customers, male and female, and maximize your options for communicating with them. Whether you sell tangible products like cars and homes or intangible products like financial services or business solutions, read on. Understanding the inherent perceptions, motivations and emotions specific to the X and the Y chromosomes is the most powerful way to increase revenue.

Publishers Description

Shopping for a man's suit? Walk into a department store, and they're right by the door―men's suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman's suit? Block out the afternoon―her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale ), behind the lingerie, and through the jewelry section. Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day.

In "The" "X and Y of Buy," veteran branding, marketing, and salesperson Elizabeth Pace breaks the gender code for you to be successful, generate revenue, and market and sell more effectively.

"Wow, what an awesome book I wish it had been written earlier in my career because I definitely would have made more sales. This book is a must read for sales people in all levels of business. I've always said you must be a chameleon to be a successful seller when working with various types of people. The "X and Y of Buy" takes this a step further, revealing fascinating, successful strategies in working with men and women."

Michael Oppenheimer, Market Manager, Clear Channel Radio-Memphis

"Reading Elizabeth Pace's "The X and Y of Buy "is like having the "answers to the test..".knowing the key in communicating to women vs. men makes it simple to be successful This is a great tool, with great insight, and it is hilarious I love to laugh and learn, and with this book you do both. It is definitely a "must read" for my Leadership Team "

Cordia Harrington, CEO & the "Bun Lady," Tennessee Bun Company

Buy The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree) by Elizabeth Pace from our Christian Books store - isbn: 9781595551054 & 1595551050

The team at Christian Bookstore .Net welcome you to our Christian Book store! We offer the best selections of Christian Books, Bibles, Christian Music, Inspirational Jewelry and Clothing, Homeschool curriculum, and Church Supplies. We encourage you to purchase your copy of The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree) by Elizabeth Pace today - and if you are for any reason not happy, you have 30 days to return it. Please contact us at 1-877-205-6402 if you have any questions.

More About Elizabeth Pace

Register your artisan biography and upload your photo! Elizabeth Pace was born in 1959.

Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories

Similar Products
Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy
Item: 1372129

Reviews - What do our customers think?
If Only I'd Read This Sooner...  Feb 12, 2010
This is a great book for anyone who ever lost a sale without knowing why. I only wish I'd been able to read it sooner in my career because it definitely would have changed the outcome of some of my prior sales presentations for the better! Elizabeth Pace provides all the "tools" a woman needs to successfully sell to a male decision-maker, as well as all of the "glue" that a man can use to successfully sell to a female decision-maker. And - as an added bonus - Ms. Pace's many insights are also helpful in dealing with one's spouse! I thoroughly enjoyed reading this book and have already put much of it to good use in both my professional and personal life.
Hard read but worth it!  Jan 21, 2010
The X and Y of Buy is a book based on the understanding that men and women respond different to the types of marketing based on how they are wired. For marketing to be successful it has to reach the target it is focused on. It would be hard for me to target men through feelings and women through external items. It is not that it would not work for some but it fails to reach the majority. That is because of how we are wired.

Elizabeth Pace (The Author) sheds light from what she has learned on the topic. She speaks of the many differences between men and women in general. She lays out such items of brain structure, priority, visual and emotional items, and even our senses. Buy understanding who is your target audience you have a better game plan in being successful in your sales opportunity.

Overall I believe this is a good book as it holds information that works not just in sales or marketing, but also in life and even in the church. I know not everyone is going to care about using it in church, but as a pastor that was a key for me evening reading this book. This book does shine some light to creating opportunities on how to reach men and women through understanding how they tick. It is not the easiest read and some parts take some plowing to get through, but it is worth it to say focused and finish.
A New Perception in Gender Marketing  Dec 22, 2009
Remember the old adage - women are emotional creatures? Can the same be true for men? Let's face it, compared to men, women are more empathetic and emotionally connected to other people. Examples of these gender differences are evident in everything we do, including how we shop. In The X and Y of Buy, author Elizabeth Pace argues that a sound sales strategy is founded on such principles of gender differences. Her aim in this book is to teach fellow professionals what motivates male and female customers to buy products, so they can use this knowledge to improve their profit margins. The author addresses her claims practically, using real life examples to scientifically analyze specific gender differences.

Of the ten chapters, I particularly enjoyed Chapter 8 - The Economics of Emotion. Pace takes the reader through several scenarios pointing out partially obvious gender differences. I use the term "partially" because while you will readily identify with your own gender's point of view, you will also learn something new from the viewpoint of the opposite sex.

Here are some of the subtitles Pace uses to point out gender differences in this chapter:

"He trusts his institutions; she trusts her connections"
Men tend to trust strangers in their clubs, companies or teams; women tend to trust strangers who share a personal connection such as a friend of a friend.

"Men are wired for action; Women are wired for connections"

Men will feel the need to discuss solutions and create a plan of action; women will need to discuss her feelings and evaluate perceptions before taking action.

"In stress he'll fight or fly; in stress, she'll trend and befriend"

Men tend to become physical or leave in stressful situations; women will find many ways to keep busy and talk through the stress.

So, are men emotional creatures? YES! The trick is to know the keys to triggering the right emotions and avoiding the wrong ones.

Although this book was written for marketing and sales people, I couldn't help but recognize how the information could be applied to relationships. There is a section in the book called "Sales Interrupted", where Pace states, "men view communication as a way to solve a problem, and interrupt only to introduce new information, change topics, or disagree - all forms of aggression. Women talk to form bonds and gain consensus; they interrupt to support, agree, or clarify - all forms of empathy. Women salespeople can improve face-to-face results by merely resisting the urge to interrupt to show support when listening to a man." Something to keep in the back of your mind at your next spousal debate!

While this book may not be for the seasoned marketer, it is definitely for the new marketer searching for a fresh take on marketing approaches. The book is divided into two sections. Part one, covers gender differences and marketing tactics. Part Two, contains plenty of examples of face-to-face selling strategies.

Pace's humorous writing style and use of visual aids, make for a very engaging and enjoyable read. My only disappointment with this book was the lack of sufficient academic research on gender differences that could have captured the attention of all marketing professionals.
A good overview  Nov 18, 2009
Perhaps not an in depth, scientific look at the subject, but it does provide a good start to thinking about the difference between the male and female shopping mind. It does not dwell on studies and papers written on the subject, but it tries to show everyday examples of strategies design to reach either male or female. A lot of it sounds familiar or intuitive, but, like I said, I think it is a good start if you are interested in the subject.
Interesting and informative  Oct 15, 2009
It was a fun read, although it was also informative. The author has years of experience in sales. She understand what sells and what not. With the experiences under her belt, she went on to gather scientific information to back up her ideas. I found a lot of things in the book to be very interesting and also informative. It may not be absolute, but generally, there is some truth to the difference between how men and women think and behave. I wouldn't say this book is extremely informative or full of wisdom, so I gave it a four points out of five.

Write your own review about The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)

Customer Support: 1-888-395-0572
Welcome to Christian Bookstore .Net

Our team at Christian Bookstore .Net would like to welcome you to our site. Our Christian book store features over 150,000 Christian products including Bibles, Christian music, Christian books, jewelry, church supplies, Christian gifts, Sunday school curriculum, purity rings, homeschool curriculum and many other items to encourage you in your walk with God. Our mission is to provide you with quality Christian resources that you can benefit from and share with others. The best part is that our complete selection of Christian books and supplies is offered at up to 20% off of retail price! Please call us if you have any questions or need assistance in ordering at 1-888-395-0572. Have a blessed day.

Terms & Conditions | Privacy Policy | Site Map | Customer Support