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Wall Street Journal and Business Week best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most common mistakes salespeople make, and offers insight on how to avoid them. Some salespeople are very successful, but a greater percentage end up victims of the sales industry-and their own mistakes. Some mistakes are normal bumps in the road toward success. Others are more damaging. But many are fatal to a career. Duncan addresses these catastrophic mistakes with clarity and directness. Whether you're a seasoned sales professional or someone considering sales as a career, Duncan's wisdom can help you avoid errors in perception, practice, and performance that could not only cost you a sale, but also your career.
Todd Duncan's revolutionary approach to selling yourself as well as the product has become an inspiration for tens of thousands of salespeople around the world. In "The Top Ten Mistakes Salespeople Make and How to Avoid Them," he focuses his expertise on the most common and destructive blunders salespeople make and how you can prevent them.
Based on thousands of interviews, years of research, and two decades of personal sales experience, this book is specifically designed to help you steer clear of the ten most fatal selling mistakes―like trying to sell before training to sell, making unplanned calls on unknown customers, and selling your product before knowing your customer.
Duncan also shows you how to build a life-based business instead of a business-based life, finding that delicate but essential balance between work and home.
Packed with Todd Duncan's sought-after sales wisdom and energy, this book will give you the tools to avoid the pitfalls, sharpen your sales skills, and become the best salesperson you can be.
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