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The Ten Commandments of Typography/Type Heresy: Breaking the Ten Commandments of Typography [Hardcover]

By Paul Felton & Jonathan Barnbrook (Foreward By)
Our Price $ 20.20  
Retail Value $ 22.95  
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Item Number 309665  
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Item Specifications...

Pages   72
Est. Packaging Dimensions:   Length: 0.5" Width: 5.5" Height: 8.25"
Weight:   0.7 lbs.
Binding  Hardcover
Release Date   Oct 30, 2006
Publisher   Merrell
ISBN  1858943558  
EAN  9781858943558  

Availability  2 units.
Availability accurate as of Oct 23, 2016 08:10.
Usually ships within one to two business days from La Vergne, TN.
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Item Description...
A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as rule-abiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.

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More About Paul Felton & Jonathan Barnbrook

Register your artisan biography and upload your photo! Paul Felton is a graphic designer specializing in typography. In 2005 he won a D&AD Best New Blood Award for this book and for his recent design work.

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Product Categories
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Reviews - What do our customers think?
Exceptional and whitty....  Jan 22, 2007
This little book is great for classroom discussions. The basis principle of typography is covered and the basis principles of breaking those rules are mention. Using biblical phrases are a excellent and engaging method for students and designers to understand.
Good concept, poor execution  Dec 30, 2006
This could be a great book if it bothered to go into any actual detail or offer any really compelling arguments for or against abiding by typographic principles. Instead, it offers two equally under-developed halves. The first half gives us the ten "commandments," several of which are typographically context-specific, and each of which has barely a sentence of explanation or justification for why it should be followed. The second half of the book supposedly describes how, when, and why designers should have license to break the aforementioned commandments. Particularly over the last twenty years, there have been many interesting and valid arguments for the use of uniquely expressive typography that breaks the rules, but the best this book can muster is a plea to readers to be willing to put more effort into reading so that we designers can have more "fun."

I was very disappointed with this book. It might have been an okay thesis project for a BFA in design, but that doesn't make it worthy of publishing. I walked away from it no more enlightened or inspired than I was before. At least it wasn't a waste of too much time -- the book can be fully absorbed in under thirty minutes.
A unique, unusual, and enthusiastically recommended contribution  Nov 5, 2006
Following the Biblical commandments (which could possibly offend the very religious) is a text outlining the basic foundation rules of typographic usage, starting with 'In the Beginning God created type' and juxtaposing examples of different type throughout. The religious and type theme blends throughout in a series of lively examples of rules and options, making "The Ten commandments of Typography" a unique, unusual, and enthusiastically recommended contribution to personal, professional, and academic library reference collections.

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