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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture [Paperback]

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Item Number 409090  
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Item Specifications...

Pages   329
Est. Packaging Dimensions:   Length: 0.75" Width: 5.5" Height: 8.5"
Weight:   0.7 lbs.
Binding  Softcover
Release Date   Oct 3, 2006
Publisher   Portfolio Trade
Age  18
ISBN  1591841410  
EAN  9781591841418  

Availability  0 units.

Item Description...
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. Reprint. 75,000 first printing.

Publishers Description
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

A The Wall Street Journal and BusinessWeek Bestseller
A Finalist for the Goldman Sachs/FT Business Book of the Year Award

What does the world want? According to John Battelle, a company that answers that questionA-in all its shades of meaningA-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thatA's exactly what Google has been doing.

But The Search offers much more than the inside story of GoogleA's triumph. ItA's a big- picture book about the past, present, and future of search technology and the enormous impact itA's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: A"The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.A"
A-USA Today

A"John Battelle is Silicon ValleyA's Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insiderA..The result is a highly readable account of GoogleA's astonishing rise.A"
A-The Economist

A"ItA's a fascinating story, and Mr. BattelleA. tells it well.A"
A-The Wall Street Journal

A"A surprisingly gripping storyA.The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.A"
A-Wired News

A"BattelleA.manages to keep things compelling, adding his own trenchant analysis about what GoogleA's rapid evolution and powerful technology might mean for the company and our society as whole.A"
A-The Associated Press

A"A compelling glimpse of the search industryA's early years.A"

A"Deeply researched and nimbly reported.A"
A-Publishers Weekly

A-London Review of Books

A"John Battelle has written a brilliant business book, but heA's also done something more: heA's used the amazing saga of Google to explore what it means to search. All searchers should read it.A"
A-Walter Isaacson, CEO of the Aspen Institute; former editor of Time; former CEO of CNN

A"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.A"
A-John Heilemann, author of Pride Before the Fall

Buy The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle from our Christian Books store - isbn: 9781591841418 & 1591841410

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More About John Battelle

Register your artisan biography and upload your photo! John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.

John Battelle was born in 1965.

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Reviews - What do our customers think?
Great book  Nov 19, 2008
The Search by John Battelle provides an interesting history of Internet search technology with a heavy emphasis on Google. It also highlights how search engines and the Internet have rapidly changed and offers insight into where search technology may be heading next. Although there is a heavy emphasis Google, the book ultimately aims at the bigger picture: the past, present, and future of search, in both the business and technology aspects.

John Battelle does a great job at giving a detailed overview of the role of Search, which is especially helpful for a person like me, who has a very limited knowledge of this topic. In addition, having a strong business and technical background, Battelle is even able to get a lot of insider information to further support his ideas. For example, he is able to incorporate his interviews with people like Brin and Page at Google, Bezos at this site, Yang and Filo at Yahoo, etc. Not to mention, he even brings the lesser known to the spotlight: Bill Gross, founder of, the first company to successfully provide an Internet search engine which relied upon sponsored search results and pay-per-click advertisements. It is these parts of the book that are most interesting, and enlightening. Not to mention, the book is a lot more credible with so many key figures of the Search industry being incorporated into the book.

Before reading this I thought that Search was just a box to enter in terms to search for. However, it is a rapidly growing field that morphs with many business ramifications: advertising, media, and sales to name a few. As we all know, Google makes the majority of their money off advertisements. In addition, many Internet users use the search engine to do their shopping as they are able to do some research on the item and find the best price before making their final purchase. Or, many also just do it because it allows for them to conveniently shop in the comforts of their own homes. The search engine's capabilities are endless. Many really novel ideas are and will continue to be coming out of the search engine/internet media industry. Already, we are thinking beyond text search queries and looking into visual queries. However, at the same time, agreeing with Battelle, we are definitely not far from search becoming like the voice of the Star Trek computer that even understands our verbal queries.
"Search" begins quest for more answers.  Nov 17, 2008
Well written, with insight gained from years of interviews, Search was an easy, entertaining read. Not only did it breakdown some of the timeline about Google's success, it gave insight into the inner workings of the Google and it's founders, as well as a view into the entire field of search. The book inspired a quest for a deeper knowledge of the web itself.
Outdated   Nov 11, 2008
Already outdated...
Also, this book is not very well written and is slow to read.
A good overview of Internet Search and the companies involved  Oct 5, 2008
John Battelle subtitles his book, The Search, "How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture." This statement is quite ambitious and the book does not quite live up to it. It does, however, give a good overview of the role of Search, its effect on business and life, and how various companies, especially Google, were involved. The topic is of great importance to all of us, whether or not we avidly search the Internet. Thus it is an important book and for that reason I give it a high evaluation. The strong point of the book is that Battelle is both knowledgeable and well connected on this subject, thus he is able to get access to the key players involved with Search--Brin and Page at Google, Bezos at this site, Yang and Filo at Yahoo, etc. Battelle also tells some interesting stories about lesser known figures such as Bill Gross. It is these parts of the book that are most interesting and enlightening.

But the book also suffers from a number of flaws, some repairable, some not.
First of all, as Battelle notes, that doing a book on Search can be boring and the sections of the volume that are strictly about this topic are indeed not very interesting, especially for those of us who are not technically versed on computer and Internet language. One shortcoming of the book is that it could have benefited from a glossary. Battelle assumes that he readers are literate enough to understand what he means by such terms as "petabyte" and "exabyte" and uses language that is beyond the understanding of ordinary people. For example, on page 171 he quotes extensively from comments made by Tim Armstrong, VP of advertising at Google, regarding the future state of advertising that are large unintelligible to a non-technical person. His use of words such as "scale" also assumes that the reader understands the meaning of this word in technological jargon. Finally, there is the following example from page 268: "The gate opens and you drive one-quarter mile to a four-story slate gray building, which looks rather like a Nakamichi preamp, only with windows..." Well, of course, now I know what the building looks like!!

A problem that is not correctable is that the book is dated. Battelle completed it in early 2003 which makes it ancient history in the fast paced world of the Internet. Thus it is more of a history of Search rather than a description of its present condition. He does give some of his insights in the future potential of search and this parts are interesting and thought-provoking. Battlelle also spends too much time on Google. Admittedly this company is in the forefront of Internet Search, but it has been written about in detail. For example, The Google Story, by David Vise covers much of the same ground and, in my view, does a better job. Certainly it was necessary to cover the Alpha Dog in this field, but more about what others have done might have made the book more interesting.

In sum, The Search is well worth reading, but non-techies will have some trouble and techies may find it date
Great Read  Sep 28, 2008
I loved this book and how it approached talking about search instead of just Google. It covers other big players in the field, goes over the entire industry, in addition to giving solid and good information about Google itself.

Also loved the author's style and his ability to keep things relatively succinct.

Write your own review about The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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