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The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. Reprint. 75,000 first printing.
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
A The Wall Street Journal and BusinessWeek Bestseller
A Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that questionA-in all its shades of meaningA-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thatA's exactly what Google has been doing.
But The Search offers much more than the inside story of GoogleA's triumph. ItA's a big- picture book about the past, present, and future of search technology and the enormous impact itA's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: A"The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.A"
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