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The Project50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters! [Hardcover]

By Tom Peters, Ulkutay Design Group (Illustrator), Allan Choi (Illustrator), Jon E. Graham (Translator), Robert Kappel (Editor), David Banks (Editor) & Cory Doctorow
Our Price $ 18.70  
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Item Number 158529  
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Item Specifications...

Pages   208
Est. Packaging Dimensions:   Length: 7.26" Width: 4.5" Height: 0.75"
Weight:   0.5 lbs.
Binding  Hardcover
Release Date   Sep 21, 1999
Publisher   Knopf
ISBN  0375407731  
EAN  9780375407734  

Availability  0 units.

Item Description...
The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project.
A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work -- right now -- on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now?
We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time . . . on budget . . . who cares?" I.e., does it matter? Will you be bragging about it two--or ten--years from now? Is it a WOW project?
So, then: Step #1 . . .the organization . . .the professional service firm/PSF 1.0. Step 2 . . .the individual . . .the pursuit of distinction/Brand You. And: Step #3 . . . the work itself . . . the memorable project/WOW Projects.
The Project50 is a simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on.

"See also the other 50List titles in the Reinventing Work series by Tom Peters -- ""The Brand You50"" and ""The Professional Service Firm50"" -- for additional information on how to make an impact in the professional world. "

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More About Tom Peters, Ulkutay Design Group , Allan Choi, Jon E. Graham, Robert Kappel, David Banks & Cory Doctorow

Register your artisan biography and upload your photo! TOM PETERS continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.

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Reviews - What do our customers think?
Too Hard to pull the Content from the Marketing  Jun 2, 2006
Too many fonts, Bold, Highlighted, Red black, !#@!#!^% marks to read what the point is. There is information in the book but you have to work hard to extract it. Too disjointed. "Paly" ("my Pal said this, my friend said that ") and condescending in style for me.
Guides you in making your work and your life matter.  Jun 1, 2002
When you learn to use this little book you can turn nasty little jobs into opportunities that are rewarding. Sounds like the same old words but it sure doesn't feel like "the same old" when you get it to work the first few times. It MAGIC and it makes your project fun, manageable, and they are all set up for further correction and deeper development.
I used to hate making some business telephone calls and after I defined the project and found the WOW in it, it became O.K and then went on to be one of my strengths and I'm making friends on the telephone now and have doubeled my income. This is powerful and Tom Peters is to big a part of our business evolution to not have as a traveling companion as we become more and more part of the global brain.
From ordinary task to cool, sexy, memorable WOW! projects  Jan 7, 2002
Tom Peters is an ex-McKinsey & Co. consultant, who become a management guru by being the co-author of business super-bestseller 'In Search of Excellence' (1982). He has written several books after that huge success, but nothing has come close in quality. This (little) book is part of his 'Reinventing Work' series.

The aim of this book is to make us "believe that work can be cool. That the work matters." The reason? "Work - yours and mine - as we know it today will be reinvented in the next ten years." Perhaps you believe this, but I do not. Yes, we can make work and, in this case, projects more interesting. Tom Peters comes up with a list of 50 ways how to do this. The list is split up in four parts: (1) Create; (2) Sell; (3) Implement; and (4) Exit. Each of the 50 ways raised consists of a short introduction, the main point ("the nub"), the impact, and some examples and quotes. Most of the 50 ways are quite interesting, but they could have been cut down to some 25.

I always feel disappointed when I have to write a negative review, but this time I have no choice. Tom Peters is a famous management guru and an excellent motivational speaker. I feel that he tries to bring his famous energy from his seminars across by using plenty of capitals, wild colors, abbreviations, and exclamation marks. But it just does not work (for me). There are some interesting points, but he would have been better by producing a video of his seminars or writing a proper book - like 'In Search of Excellence' (1982) - on projects. For people interested in projects and project management there is plenty of choice elsewhere. Although the book is small and consists of only 200 pages, the book is not that simple to read due to its format and structure.

Useful, if (in appearence) banal and silly  Dec 18, 2001
We are in the age of manufactured enthusiasm. How anyone can imagine that regular work in a business should be stimulating to the point of being really really cool is simply beyond me. Yet year in and year out, Tom Peters (and an immense cohort of lesser talents) continue to tell us that yes, work can be fun and cool, etc etc. And he continues to make the really really big bucks doing so.

Either Peters is onto something, or we are all fools for treating him like he is. What I believe is that he has inserted himself into business speak as one of our principal formulators of vocabulary to dress up our normal drudgery as something more than it is.

Peters pumps businessmen up, flatters their vanities, and sends them back to the real work with a new vocabulary of "change agents," "WoW projects," and innumerable other expressions of similar banality. He tells them that what they are doing is significant and interesting, and that they can make every project into a fantiastical thing that will change the workd as well as enhance their careers. This boggles the mind, particularly if you have read it more than once in such puffed up venues as Fast Company and Wired, which I believe bring the the profession of journalism to the crudest boosterism, akin to the promoters of primitive Western cities in the 19C America.

In Project 50, Peters offers "fifty ways to transform every `task' into a project that matters." They range from "reframing" the task as it was posed (make it revolutionary) to selling it succinctly ("metaphor time!") to implementing it ("celebrate failure"!! as a learning experince and as a useful exercise of thinking "crazy") to Exiting ("Seed your freaks into the mainstream"!). If this does not want to make you vomit, try reading it straight through. Doesn't it make you cringe?

And yet.

In my education work with managers whom I sincerely admire and who are undoubtedly highly intelligent and savvy, they gobble this stuff up and use it. While they disdain much of the ridiulous in Peters' vocabulary (the "nub", etc.), they find it profitable to discuss these ideas and it inspires them to change. Thus, I must conclude that there is something is all this hype, something useful that gets pulled out and applied. I just wish that it didn't seem so trivial and silly, so over the top for people who consider themselves writers. I saw a group of extremely bright people wave this book like it was Mao's Red Book durin the cultural revolution. It was stupefying.

So I must say: this book is useful. I make money from it too. And it changes behavior, at least in the activities that I have seen as an education professional. Thus, I must recommend it with a grain of salt. Don't get carried away, but don't have too closed a mind either.

WOW! This is a lot of WOW material.  Jun 29, 2001
I must say that this book is packed with insightful tips on how to truly create "WOW!" work. Peters is truly adapt at bringing successful theories into every day practices that can be implemented to succeed.

However, I did feel that this probably could have stopped at 20 or 25? It seemed that the books was continually stocked full of lists of things to do. If Peters truly wants to have his practices/theories implemented, he is going to have to break it down to maybe the top 10. Make one or two TTD at the conclusion of the book.

Overall, I feel that the reader will leave with useful information, and with a slight feeling of being overwhelmed.


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