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The Power of Nice: How to Conquer the Business World With Kindness

Our Price $ 15.29  
Retail Value $ 17.99  
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Item Number 40202  
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Item Specifications...

Est. Packaging Dimensions:   Length: 5" Width: 5.76" Height: 0.97"
Weight:   0.45 lbs.
Binding  CD
Release Date   Oct 1, 2006
Publisher   OASIS AUDIO #514
ISBN  159859169X  
EAN  9781598591699  

Availability  0 units.

Item Description...
Explains how to build a successful business and career through kindness, trust, and fair play, using real-life examples to demonstrate such benefits as lower recruitment costs, higher productivity, and lower employee turnover.

Publishers Description
"For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You'll be glad you did." -Donald Trump. Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In "The Power of Nice," through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Buy The Power of Nice: How to Conquer the Business World With Kindness by Linda Kaplan Thaler, Robin Koval & Jay Leno from our Audio Book store - isbn: 9781598591699 & 159859169X

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More About Linda Kaplan Thaler, Robin Koval & Jay Leno

Register your artisan biography and upload your photo! Linda Kaplan Thaler is the CEO and chief creative officer and Robin Koval is the president of The Kaplan Thaler Group. The company is ranked as one of the fastest-growing advertising agencies in the United States, with over a billion dollars in billings. Kaplan Thaler and Koval are the coauthors of the national bestseller Bang! Kaplan Thaler and Koval invite you to join the nice community at As a member of this special network, you can take the first ever Nice Q test, share your own nice stories, weigh in on the Nice or Not rating of the week, and go beyond this audio book of The Power of Nice."

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Reviews - What do our customers think?
LOVED this book  Oct 28, 2008
It's a quick read and full of great reminders that can be used in business or everyday life. I think it would be great mandatory reading for everyone! The world would be a better place if everyone practiced the principles outlined in this book.
One message is: you get back what you give out. I do believe that's true!
Highly recommended. Enjoy.
Karma  Jul 14, 2008
You may not be familiar with the authors' names, but you are probably familiar with their work. They are the founding partners of the advertising agency responsible for the Aflac duck campaign. One of them wrote the "I want to be a Toys R Us Kid" jingle earlier in her career.

Their message is that being nice (but not phony) in personal and professional encounters builds goodwill, which can lead to big and small rewards. Many examples are included in the book.

One memorable story is a reprimand delivered in a motivating tone. Two employees had missed several meetings with a client, who became upset. "I began the meeting by telling them some positive truths first. I told them that they needed to understand that they were very important to the client. He looked forward to their meetings, so when they canceled on him it was a very big deal. They responded with surprise - they never realized how much they mattered to the client... By the end of our conversation, they actually felt empowered. And they haven't missed a meeting since."

Some notable benefits of a "nice" work environment:
- people who are in a good mood are more likely to help others
- positive feelings make employees behave more ethically
- workplace jokes and humor stimulate creativity
- cheerful employees are more productive and make customers happy.

The authors cite various researchers throughout the book. They seem to be especially impressed with Prof. Daniel Goleman, author of the books Primal Leadership and Emotional Intelligence, as they have quoted him seven times.
Nice guys finish FIRST...  Jun 13, 2008
I was first introduced to this book by an associate who said it described me perfectly. I didn't realize what a compliment this really was until I ordered it from this site and read it.

If you are not a nice person, this book can really revolutionize your outlook. It lays out the case to be nice to others in a logical manner and provides a lot of thought provoking reasons to embrace this concept.

If you are already a nice person, you will get even more out of this book. Lots of great advice on sincerity and how to still get what you want out of any relationship. You simply can't go wrong.

On top of this, the book is both easy and fun to read. It's a GREAT conversation starter and wonderful source of quotes for classes and speaches.
Don't underestimate the title, being nice works  May 8, 2008
The information in this book seems obvious, but I never thought that reexamining my notions of what it means to be nice would cause me to change my perspective so drastically. It is an elementary concept, and most people know a nice person when they see one, but rarely do people discuss the concept or what change of character is required to come off as a nice person to others. Intention is always in the back of people's minds, but in the heat of the moment, it becomes difficult to make the wisest or nicest decision. Its hard to weigh the benefits of preventing yourself from making a reactionary blunder. But with the help of this book, the guidelines that most of us already have some subconscious notion of are clearly laid out.
The anecdotes that this book is comprised of are thoroughly enjoyable and illustrate a great picture of how beneficial approaching everyone with kindness can be. The book also does a nice job of tempting the reader with the idea that being nice will reap personal benefits while at the same time, reinforcing the notion that being nice doesn't have to have selfish motivation. It is simply a good habit to have; it will boost your self-respect and the well-being of all.

Nice book, but...  Jan 24, 2008
It's nice to be nice, and it works to be nice if you do it right. But don't try to be too nice, because it may not work. There is a good discussion about the reason in The Key To Career Success.

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