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The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life [Paperback]

By Faith Popcorn (Author)
Our Price $ 13.60  
Retail Value $ 16.00  
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Item Number 128300  
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Item Specifications...

Pages   288
Est. Packaging Dimensions:   Length: 7.9" Width: 5.3" Height: 1"
Weight:   0.47 lbs.
Binding  Softcover
Release Date   Sep 30, 1992
Publisher   Collins
ISBN  0887305946  
EAN  9780887305948  
UPC  099455016001  

Availability  0 units.

Item Description...

Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade.For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now.

00-01 William Allen White Children's Book Award Masterlist

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More About Faith Popcorn

Register your artisan biography and upload your photo! Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.

Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.

Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.

Faith Popcorn currently resides in New York, in the state of New York.

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Reviews - What do our customers think?
It's filled with Post-It Notes  Feb 8, 2006
My copy of The Popcorn Report provided the inspiration for a complete marketing/media proposal. I filled it with Post-It Notes while consuming it on a flight to see the client and I re-wrote my presentation that night. It was integral in solidifying my relationship with the client. Great book!
One of the Top 3 Marketing Books Ever Written  Jun 1, 2004
Have you ever met someone who's been to one-too-many Tony Robbins seminars? It's like listening to a parrot. Most marketing books, in my opinion, are like that; compilations of what's already been said by someone else. The exceptions to this rule - the great breakthrough books - are Ogilvy on Advertising, The 22 Immutable Laws of Marketing, and The Popcorn Report.

Originally published in 1991, some would call it "dated." These people are idiots. In one of her closing chapters, Ms. Popcorn very presciently describes email and e-commerce, calling them "screenmail" and "infobuying" though neither had yet been invented. Heck, in 1991 we weren't even using the word "internet." It would be another 3 years before anyone was even talking about "The Information Super-Highway."

The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. Buy the book. It will stretch your mind by showing you how we got to where we are.

Great Read  Oct 13, 2003
When I began reading this book I was doubtful that the trends and predictions of this book would be relevant ten years after it was written. I was pleasantly surprised in that these trends are still very relevant to our world today. A great book to get a perspective on how to deal with trends and changes in society, with fantastic real-world, simple examples. I would definitely recommend this book, and I look forward to reading more of Faith Popcorn.
Still handy, great for beginners, horrible cover though  Oct 17, 2001
Very light reading which is interesting if u r just starting out on sociology stuff. The thing abt this 10 yr old book is that u should think how it applies to the Now, especially in a global playground. Use it as a spark that pushes u to think further. Horrible cover though. Looks like a lame self-help book. But fun stuff to read.
10 years old and still brilliant  Jul 6, 2000
How often do you read a business book, 10 years old, and still find yourself underlining, and underlining, get the point. The specific trends Faith shares and the ideas she offers for solutions are insightful, creating an easy sense of trust and confidence in her industry wisdom. They are simple and readily observable all around us. She describes her research strategy which anyone can implement, and would be a fool not to. This book is ideal for business owners, entrepreneurs and especially for those who haven't made the jump yet. By the way, if you consider yourself to be a young entrpreneur or plan to be one soon, I suggest, The Young Entrepreneur's Edge, by Jennifer Kushell.

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