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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series) [Paperback]

By Kathy Bonk (Author), Henry Griggs (Author) & Emily Tynes (Author)
Our Price $ 30.60  
Retail Value $ 36.00  
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Item Number 147727  
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Item Specifications...

Pages   208
Est. Packaging Dimensions:   Length: 10.96" Width: 8.51" Height: 0.69"
Weight:   1.4 lbs.
Binding  Softcover
Release Date   Jan 31, 1999
Publisher   Jossey-Bass
ISBN  0787943738  
EAN  9780787943738  


Availability  0 units.


Jossey-Bass Nonprofit and Public Management Series - Full Series Preview
Image Title Price Stock Qty Add To Cart
  CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management   $ 37.05   In Stock  
  Creating Caring and Capable Boards: Reclaiming the Passion for Active Trusteeship (The Jossey-Bass Nonprofit and Public Management Series)   $ 57.77   In Stock  
  Listening To Your Donors   $ 42.40   In Stock  
  Saving Money in Nonprofit Organizations: More than 100 Money-Saving Ideas, Tips, and Strategies for Reducing Expenses Without Cutting Your Budget (Jossey Bass Nonprofit & Public Management Series)   $ 32.86   In Stock  
  The Art of Trusteeship: The Nonprofit Board Members Guide to Effective Governance (Jossey Bass Nonprofit & Public Management Series)   $ 52.95   In Stock  


Item Description...
A Publication of the Communications Consortium Media Center

This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.

The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:

? Construct a solid strategic communications plan

? Research media trAnds and case studies

? Track public education and awareness

? Select the most appropriate type of media for each campaign

? Utilize new media and technology for increased publicity

? Develop top-quality written materials and engaging releases

? Handle media crises quickly and competently

? Organize staffing and funding resources efficiently





Buy The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series) by Kathy Bonk, Henry Griggs & Emily Tynes from our Christian Books store - isbn: 9780787943738 & 0787943738

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More About Kathy Bonk, Henry Griggs & Emily Tynes

Register your artisan biography and upload your photo! Kathy Bonk was born in 1953 and has an academic affiliation as follows - CCMC.

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Reviews - What do our customers think?
Good persuasion tool for managers  May 18, 2007
This is not the best media skills book on the market, especially if you are working with volunteer or advocacy groups who need things broken down more simply and visually. However, it covers the basics and works well as an academic "bible" if you need to convince peers or management to adopt new tactics. Every PR pro can whine for hours about clients and bosses who don't want to grasp the importance of identifying goals and target audiences before jumping into the tactics. (Too many people think seeing a news clip or their name in the paper is success, even if it doesn't really help advance their cause.) This book gives a good overview for managers seeking an understanding of strategy and is a "valid" source when pros are making the case to be more strategic when developing a media plan so that organizations can win.
 
Excellent book for beginners in non-profit PR  Aug 10, 2004
I use this book to teach a beginning workshop in public relations for non-profit organizations as part of a continuing education program at a local community college. The book is an excellent resource for individuals who are not familar with public relations. It takes the reader through all of the things that he or she will need to do to effectively promote his or her organization.
 
Quite Useful for Students  Aug 21, 2002
The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.

I especially enjoyed this book because I'm thinking about working for a nonprofit after graduation, and I haven't seen anywhere near as much about public relations and publicity for nonprofits as I've seen for corporations.

 

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