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The Goal

Our Price $ 33.96  
Retail Value $ 39.95  
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Item Number 369198  
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Item Specifications...

Pages   720
Est. Packaging Dimensions:   Length: 1" Width: 5" Height: 6"
Weight:   0.65 lbs.
Binding  CD
Release Date   Sep 7, 2006
Publisher   Highbridge Audio
ISBN  1598870645  
EAN  9781598870640  

Availability  0 units.

Item Description...
A practical guide to business in fictional form reveals how companies can enhance productivity and provide personal fulfillment.

Publishers Description
Revised third edition
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business--a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, "The Goal" is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."
This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of "The Goal" into action.

Buy The Goal by Jeff Cox from our Audio Book store - isbn: 9781598870640 & 1598870645

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More About Jeff Cox

Register your artisan biography and upload your photo! ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.

Eliyahu M. Goldratt was born in 1948 and died in 2011.

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Reviews - What do our customers think?
Excellent Book  Nov 7, 2008
This is a great book which causes the reader to examine all process as how it relates to constraints. The lesson is to ease the constraint and certainly don't be a constraint. The lesson is done in a story form and the danger it that it's too subtle or else would be missed without a discussion with someone else who is knowledgeable in the book.
There are also discussions about utilizing excess capacity and only calculating the variable costs without consideration for fixed and it is a compelling case.
The side story about his wife is superfluous, a distraction and waste of time, but otherwise a great book.
Classic story of Lean, Love and Happiness  Nov 6, 2008
An old boss of mine at this gave me a signed copy of this book to read about lean processing. Obviously, this book is a classic. What people fail to mention in their journey with the main character on lean manufacturing in desperate times, is the love story that unfolds in between the pressure of capitalism in a small town. While not a book to actually get specific action items, it does lay out a rather nice overview on concepts to look into for improvements at one's workplace. The story is nicely laid out in a narrative format in which our main character is "learned" through a zen like mentor, who dribbles out nuggets of information for him to sort through and implement at his factory. While this spreads the information out, with no real concentration of ideas for quick reference, it does build for suspenseful reading. If that is enough, you will also find out soon enough if the main character can save his factory, while keeping his marriage intact? The stress can be overwhelming at points, but a good enough read.
Nandan  Oct 29, 2008
Book in excellent condition. I ordered for a used book and it was as good as a new book delivered to us.
Great framework for improving anything  Oct 3, 2008
Though geared to an industrial environment, this book teaches how to think when in need to improve processes. Makes great introductory reading for business process management professionals.
Extremely useful manufacturing throughput concepts  Sep 25, 2008
Goldratt's examination of throughput and cultural belief issues in a manufacturing environment are highly informative for anyone involved with a product slated for manufacturing. He illustrates his concepts with adeptly conceived metaphors and parables which makes grasping them much easier. In fact I would even go so far as to recommend this book to those involved in service industries, where his concepts of throughput and bottlenecks may be applied with great utility.
Additionally, on the financial side Goldratt presents models for cost of inventory which I found illuminating, although I am more concerned with the throughput side of the operation.
An excellent easy read I recommend to almost anyone in business.

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