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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) [Hardcover]

By Seth Godin & Hugh Macleod (Illustrator)
Our Price $ 13.56  
Retail Value $ 15.95  
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Item Number 409069  
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Item Specifications...

Pages   80
Est. Packaging Dimensions:   Length: 7.3" Width: 5.26" Height: 0.52"
Weight:   0.4 lbs.
Binding  Hardcover
Release Date   May 10, 2007
Publisher   Portfolio Hardcover
Age  18
ISBN  1591841666  
EAN  9781591841661  

Availability  0 units.

Item Description...
The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

Publishers Description

The old saying is wrong--winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point--really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip--they get to the moment of truth and then give up--or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit--so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

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More About Seth Godin & Hugh Macleod

Register your artisan biography and upload your photo! Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of and a very popular lecturer. He writes one of the most influential business blogs in the world at

Seth Godin currently resides in Irvington, in the state of New York.

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Reviews - What do our customers think?
Doesn't really teach when to quit or when to stick  Nov 18, 2008
This is an interesting little book exploring a very important set of concepts. But despite the subtitle, it does a poor job of explaining when to quit and when to keep going.

Godin's theory is clear enough. The book falls short on practical guidelines and specific, real-world examples that will help the reader decipher their own complicated situation. It's like an outline for a how-to book, without most of the content that would make it usable. I hope that Godin will develop his concepts in enough detail to make them teachable, and then write a second book that really does the job.
From the perspective of a 7th Grader  Nov 10, 2008
This review was written by my 7th-grade daughter:

The Dip is a little book about when to quit and when to stick. It tells you how to persevere through obstacles in jobs, new things you want to try, or things you're trying like a band you want to start. The Dip is a temporary setback that you will have to wade through like thick syrup.

People quit things they want they want to do because the cost may seem too high. People don't have a lot of time and don't want to take a lot of risks. In school teachers tell kids that once a problem gets too hard they should move on to the next one. The low handing fruit is there to be taken; no sense wasting time climbing the tree. The Dip is the long stretch between beginners luck and real accomplishment.

I recommend The Dip to people that have lost faith and believe that what they are trying to do is too hard because either their boss, coach, or someone else is not the kindest person to them, or when their environment is not the nicest. I believe that this book will give you great advice on how to live through dips and any rough path you have to get to before achieving your goal.
Well written book, but not insightful   Oct 11, 2008
The book is quick and easy read, but doesn't really say much. It is much more lucrative to be the "cream of the crop" than a middler, no matter which profession you pick. Seth argues for careful deliberation when seeking out opportunities, and a willingness to change course. Quitting should be a rational decision, even planned ahead of time if possible. Overall, he argues that to best utilize your potential, you should seek out a job you will be challenged on, can grow in, and can be the best in the world. Once you've done that, stick it out without being disheartened by the time it takes to become an expert a.k.a. "the dip", because that's just what it takes, and its worth it.

I'm usually a big fan of Seth's work, and agree with the content of the book, it just wasn't very insightful or enlightening for me.
A Must Read!  Sep 22, 2008
I'm not normally one for books of this nature: short, quirky books that have easy to understand steps to great success all wrapped in cute little analogies. Godin somehow does it right. Whether you are stuck in a rut or itching to start something new, this book provides advice that helps condition your mind so that you end up succeeding. Otherwise you might as well quit.
Buy it, read it, and revisit it every year when you need a boost to your career or hobby.
The obvious needs saying  Sep 18, 2008
I'm normally averse to those business advice books that state the obvious in far too many words. This isn't one of those books.

True, Godin tackles some allegedly self-evident insights on quitting (or not). But they're only self-evident when you take the time to think about them. Which we don't.

And only self-evident if you are "brave" enough to confront them and accept that just maybe you should be quitting more often. Most of us aren't that brave.

Godin writes eloquently and inspirationally. Reading the book means you finally face up to the obvious. And his words have a magical way of encouraging practical action. I know I sat down the day after reading the Dip and took some necessary decisions I'd been pushing aside for years.

Write your own review about The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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