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An Audiofile Earphones Award Winner Is it better to be CEO of Craigslist or the head of UPS? Bestselling business author Seth Godin reveals why small is better (among other surprises) in this full-size dose of brilliant, provocative thinking. Big used to matter. . . and then small happened. Enron (big) got audited by Andersen (big) and failed (big). American Airlines (big) is getting creamed by Jet Blue (smaller and way faster). Today, little companies often make more money than big companies. So why are so many people still stuck on "big is better"? Seth Godin is famous for fans who are focused, connected, and dissatisfied with the status quo. His books, blog posts, magazine articles, and speeches have inspired entrepreneurs, marketing people, innovators, and managers around the world. Small Is the New Big collects the best short pieces from his pioneering blog, ranked #70 in worldwide readership. It also includes his most popular columns from Fast Company magazine and several of his short e-books. Always stimulating, never predictable, Godin continues to change the way we think about marketing, work, and change itself.
Buy Small Is The New Big by Seth Godin from our Audio Book store - isbn: 9781598870565 & 1598870564
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