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Retail Business Kit for Dummies [Paperback]

By Rick Segel (Author)
Our Price $ 25.49  
Retail Value $ 29.99  
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Item Number 149344  
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Item Specifications...

Pages   384
Est. Packaging Dimensions:   Length: 9.1" Width: 7.4" Height: 1.2"
Weight:   1.35 lbs.
Binding  Softcover
Release Date   Jun 30, 2001
Publisher   For Dummies
ISBN  076455381X  
EAN  9780764553813  
UPC  785555062269  

Availability  0 units.

Alternate Formats List Price Our Price Item Number Availability
Paperback $ 29.99 $ 25.49 149344
Paperback $ 34.99 $ 29.74 2415300 In Stock
Item Description...
Do you dream of opening up your own retail business, but don't know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You'll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.

If you've ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:

  • Who wants to be her own boss
  • Considering a career in retailing
  • Who loves working with people
  • Thinking about opening their own business
  • Who loves to sell

Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop---finding the perfect location, choosing and purchasing merchandise, and hiring employees. You'll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There's also great advice on the art of selling and the fundamentals of promotion and advertising. You'll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there's much more:

  • Branding your business
  • Identifying and targeting your ideal customer
  • Developing a marketing plan
  • Pricing your merchandise
  • Fulfilling legal and financial responsibilities
  • Getting the word out
  • Choosing the right media to advertise in
  • Setting up and running a sale
  • Fundamentals of accounting and financial statements

The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you're thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.

Buy Retail Business Kit for Dummies by Rick Segel from our Christian Books store - isbn: 9780764553813 & 076455381X upc: 785555062269

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More About Rick Segel

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Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.

Rick Segel currently resides in Burlington, in the state of Massachusetts.

Rick Segel has published or released items in the following series...

  1. For Dummies

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Product Categories
1Books > Subjects > Business & Investing > General   [35532  similar products]
2Books > Subjects > Business & Investing > Industries & Professions > Retailing   [419  similar products]
3Books > Subjects > Business & Investing > Marketing & Sales > Advertising   [660  similar products]

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Reviews - What do our customers think?
Retail Business Kit for Dummies  Aug 4, 2007
I recently opened a small shop in an antiques mall and found this book to be quite helpful. The information is presented in an interesting and easy to use format. The book covers all the basics and is loaded with useful suggestions for marketing your business.
Good read, but too rudimentary  Aug 31, 2006
One thing is for sure - if you really intend to start your own retail business, Retail Business Kit for Dummies will not take you far. It is very rudimentary, to say the least. My real disappointment is because of the CD that came with the book, supposedly full of useful forms, reports etc. They looked as if they were written with a typewriter.Anyway, regardless of your profile, I do not think that this book will help you open or run a successful retail business, nor significantly compliment your existing knowledge.
However, it does make an interesting read, and offers good common sense advice based on the authors many years in the industry.
A must read for the beginner  Jul 21, 2005
I could hardly put this book down after receiving it. I especially liked the section on writing a business plan. Lots of detail in this book.
Great for basics, too general for experienced marketers  Oct 12, 2003
I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.

This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists.

Some areas that I would like to see developed in future editions are:

* Visual merchandising and store layout - more on principles and examples of floor plans
* Software suggestions - small business retail POS systems, planogram and merchandising design software
* Sample budgets and project plans
* Links to online sources of information - where to find designers, software, sales staff etc

To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.

Great book for retailing entrepreneurs!  Jun 16, 2003
I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)

This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.

My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you.



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