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Positioning: The Battle for Your Mind

Our Price $ 23.80  
Retail Value $ 28.00  
You Save $ 4.20  (15%)  
Item Number 255355  
Buy New $23.80
Out Of Stock!
Discontinued - Out Of Print
The manufacturer has discontinued this product and no longer offers it for sale. We are unable to obtain more stock.

Item Specifications...

Est. Packaging Dimensions:   Length: 1" Width: 5" Height: 5.75"
Weight:   0.45 lbs.
Binding  CD
Release Date   Jun 25, 2004
Publisher   American Media International
ISBN  1932378251  
EAN  9781932378252  

Availability  0 units.

Item Description...
Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.

Buy Positioning: The Battle for Your Mind by Al Ries & Jack Trout from our Audio Book store - isbn: 9781932378252 & 1932378251

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More About Al Ries & Jack Trout

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Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Al Ries currently resides in Atlanta, in the state of Georgia.

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