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This important and timely book concerns the immediate future of business, society and the economy. We are, says Drucker, entering a new economic era with new trends, new markets, new currencies, new principles, new technologies and new institutions. How will managers and management deal with these new realities?
This book, the author explains, "is concerned with action rather than understanding, with decisions rather than analysis." It deals with the strategies needed to transform rapid changes into opportunities; to turn the threat of change into productive and profitable action that contributes positively to our society, the economy and the individual.
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