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Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--"Newsweek"
"Revolutionary Surprising "--"Business Week"
"""Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--"USA Today"
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