Christian Books, Bibles, Music & More - 1.888.395.0572
Call our Toll Free Number:
Find us on:
Follow Us On 

Twitter!   Join Us On Facebook!

Christian Bookstore .Net is a leading online Christian book store.

Shop Christian Books, Bibles, Jewelry, Church Supplies, Homeschool Curriculum & More!

Logo [Paperback]

Our Price $ 34.00  
Retail Value $ 40.00  
You Save $ 6.00  (15%)  
Item Number 312035  
Buy New $34.00
Out Of Stock!
Currently Out Of Stock

Item Specifications...

Pages   352
Est. Packaging Dimensions:   Length: 1.5" Width: 7.75" Height: 9.75"
Weight:   2.8 lbs.
Binding  Softcover
Release Date   Oct 4, 2007
Publisher   Laurence King Publishers
ISBN  185669528X  
EAN  9781856695282  

Availability  0 units.

Item Description...
'Logo' showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organizations for winning the attention of a global, time-poor audience. There is work by masters of symbol and logotype design, such as Paul Rand, Saul Bass and Anton Stankowski, alongside marks by today's big names and emerging talents, including Sagmeister Inc., North, Studio Apeloig and Segura Inc.
There are three main sections to the book: 'Logotypes and letters', which focuses on text-based logos: 'Symbols', which presents pictorial and abstract emblems; and 'Families and sequences', which looks at logo systems. Each section includes a short introduction to help decode the visual language of trademarks and to pick out emerging trends. What's behind the popularity of solid squares, circles and handwritten logos? What's the signiflcance of a mountain, a star or vertical stripes in different industrial sectors? Why are some brands dropping words from their logos altogether? Dotted throughout The book are 40 influential 'focus' logos and stories of how they came into being. Subjects include the identities for classics such as Deutsche Bank, WWF, Lufthansa, Starbucks, Time Warner, UBS and Kellogg's, and newer logos such as those for Tate, the RAC and ConEdison.
Designed by London-based Spin, the creators of entities for Channel Five, The White Chapel Gallery and the Institute of Contemporary Arts, the book provides an almost limitless source of inspiration and reference, an easily accessible guide to the world of identity design.

Buy Logo by Michael Evamy from our Christian Books store - isbn: 9781856695282 & 185669528X

The team at Christian Bookstore .Net welcome you to our Christian Book store! We offer the best selections of Christian Books, Bibles, Christian Music, Inspirational Jewelry and Clothing, Homeschool curriculum, and Church Supplies. We encourage you to purchase your copy of Logo by Michael Evamy today - and if you are for any reason not happy, you have 30 days to return it. Please contact us at 1-877-205-6402 if you have any questions.

More About Michael Evamy

Register your artisan biography and upload your photo! Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.

Product Categories
1Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design   [474  similar products]
2Books > Subjects > Arts & Photography > Art > Art History   [1010  similar products]
3Books > Subjects > Arts & Photography > Art > General   [12493  similar products]
4Books > Subjects > Arts & Photography > Art > Instruction & Reference > General   [2261  similar products]
5Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising   [69  similar products]
6Books > Subjects > Arts & Photography > Graphic Design > Graphic Arts > General   [671  similar products]

Similar Products

Reviews - What do our customers think?
Phenom  Feb 5, 2008
This is a great reference. Most of the designs are in black and white, which does emphasize the form. As designers, it's important for us to understand that shape might be the most distinctive aspect of a logo. This book includes backgrounds and cites the designer for nearly every of the 1300 logos featured.
Excellent with reservations  Nov 19, 2007
This is a nicely conceived book but has a few problems. None of which stopped me from buying it!
The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)
The last section of the book is on multiple solutions used for one identity. This is in contrast to most identity design which uses only one logo or symbol (Apple, Nike, 99% of the book).
This multiple identity solution (sorry, the author calls it something else but I don't have the book with me at home while I write this) is a trend that is emerging slowly over the past 10-15 years. But the coverage in this book is very thin. There are a number of other examples of this method which are not included. I wish there was more on this.
One thing I would like to have seen more of is deeper historical context of identities. More text on, about, why, and who of each or most of the designs. Right now, it is just a picture collection.
Not so much a flaw but something to consider - This book has the greats. Old and newer and very new. But it also has some real silly stinker examples. You wonder, why is that logo in here? For example: the ugly reworking of the UPS logotype shield. Why include this? (and I am not a fan of Paul Rands original although, it would have been far better to included for historical impact purposes)
Indeed, this is the bible and shows the good, the bad, and the ugly but all on a level playing field.
Great reference guide for graphic designers.  Nov 18, 2007
I can't possibly explain the scope of the book briefly; therefore, I will explain some of the benefits, challenges and basic layout of Logo. First of all, the book covers over 1,300 different corporate brand marks currently in use around the world and categorises them by a similar characteristic shared by each logo such as a chapter featuring handwritten typefaces, a chapter on square logos, 3D logos, etc. The book is mostly in black and white with the use of colour being used sparingly, which is unfortunate as colour is an important element of some of these logos, if not the most important. Seeing the Pepsi logo in greyscale, without seeing how it uses its red and blue gradients, is disappointing.
However, the book is satisfying by the sheer quantity of logos being printed and is a rich source for inspiration and reference. The editors reference every logo, so you know the year and the designer and most references include a little spiel about how a logo came to be, why it was accepted and why it works. A must have for graphic designers just because of its convenience.
Great reference  Oct 15, 2007
As a design student, I have been looking for a book that has collection of logo to reference and analyze. This book is a great reference to see logos that are substantial and corporate. It contains logos that are well known to small. Also, most of all the logos are in black and white which I find it better to understand the form.

Write your own review about Logo

Customer Support: 1-888-395-0572
Welcome to Christian Bookstore .Net

Our team at Christian Bookstore .Net would like to welcome you to our site. Our Christian book store features over 150,000 Christian products including Bibles, Christian music, Christian books, jewelry, church supplies, Christian gifts, Sunday school curriculum, purity rings, homeschool curriculum and many other items to encourage you in your walk with God. Our mission is to provide you with quality Christian resources that you can benefit from and share with others. The best part is that our complete selection of Christian books and supplies is offered at up to 20% off of retail price! Please call us if you have any questions or need assistance in ordering at 1-888-395-0572. Have a blessed day.

Terms & Conditions | Privacy Policy | Site Map | Customer Support