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Inside the Magic Kingdom : Seven Keys to Disney's Success [Hardcover]

By Thomas K. Connellan, C. Jon Delogu (Translator), Nick Somers (Translator), Kenneth N. Brooks, Roger Angell (Introduction by) & Janey Tucker (Translator)
Our Price $ 17.00  
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Item Number 292796  
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Item Specifications...

Pages   194
Est. Packaging Dimensions:   Length: 0.75" Width: 5.75" Height: 9.25"
Weight:   0.85 lbs.
Binding  Hardcover
Release Date   May 1, 1997
Publisher   Bard Press
ISBN  1885167237  
EAN  9781885167231  

Availability  0 units.

Item Description...
Through interviews with past and present Disney employees, some of the business secrets and practices of this vastly successful empire are revealed in an easy-to-read, upbeat format. 50,000 first printing. $115,000 ad/promo. Tour.

Publishers Description
Through interviews with past and present Disney employees, some of the business secrets and practices of this vastly successful empire are revealed.

Buy Inside the Magic Kingdom : Seven Keys to Disney's Success by Thomas K. Connellan, C. Jon Delogu, Nick Somers, Kenneth N. Brooks, Roger Angell & Janey Tucker from our Christian Books store - isbn: 9781885167231 & 1885167237

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More About Thomas K. Connellan, C. Jon Delogu, Nick Somers, Kenneth N. Brooks, Roger Angell & Janey Tucker

Register your artisan biography and upload your photo! "RON ZEMKE (Minneapolis, MN) is consultant to both Fortune 500 and small-business clients. He has had nine books published, including Delivering Knock Your Socks Off Service and Managing Knock Your Socks Off Service (both AMACOM), and Service America.

THOMAS K. CONNELLAN (Ann Arbor, MI) is a respected speaker on the behavioral aspects of quality, and an advisor to major corporations. He is also the author of four books and many articles."

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Reviews - What do our customers think?
What makes the Magic Kingdom Magic!  Jun 18, 2008
Tom Connellan does an excellent job of explaining what makes the Magic Kingdom Magic by distilling the ingredients of Disney's success into seven powerful lessons. They are:

Lesson 1: The competition is anyone the customer compares you with
Lesson 2: Pay fantastic attention to detail
Lesson 3: Everyone walks the talk
Lesson 4: Everything walks the talk
Lesson 5: Customers are best heard through many ears
Lesson 6: Reward recognize and celebrate
Lesson 7: Xuxryonx makxs the diffxrxncx (exchange E for X)

In the beginning of the book Connellan states: "This book is about how to take yourself, your team, and your company to the next level of customer satisfaction. One of the best ways to do that is with a good business model. And Disney is one of the best models there is--especially the magic kingdom." He delivers with the contents of the book. Simple to read but extremely powerful, the concepts in this book can be applied to almost any business...especially service organizations.

The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking
Informative  Jun 17, 2008
I thought the book was an easy read. Very informative. I have been to Disney with my children about eight times and I learned so much from the book that it makes me want to go again. Was just there last summer with my daughter & grandson. Disney is a place that you just keep wanting to go. (Actually going next year and will check out the things I learned in the book).
Above and Beyond in a simple format  Mar 4, 2008
This book gives a breakdown of how Disney values Customer Service,as well as the culture they have created. It gives a great insight, on how other companies can apply similar traits towards their own companies, no matter what field it lies in. These simple traits go 'above and beyond' expectations, which will give your business a higher return, and image.

I highly recommend this book to anyone fascinated with the business world, students, as well as working individuals.
Views from a Chief of Medicine   Feb 17, 2008
At first, my eyes rolled back with the fictional novel style of the book. However, the approach completely worked. The reason it worked is because the reader (who has a >70% chance of attending a Disney theme park in the past) knows exactly where the fictional tour is during its three day stay. Main Street, the Haunted Mansion, Space Mountain, etc., are completely alive in the reader's mind.

One might say theme parks have nothing in common with a large Medical Group and Chain of hospitals (in which I am a leader). However, when viewed as service organizations, the book makes it abundantly clear that they ARE similar. I found myself telling my wife all about the book's narritive and stories that concern my family's "happiest place on earth". I have read many motivational books in the past, but this is the first time I found myself actually taking notes! I plan to role out a number of the recomedaitons of the book in my own company ASAP.

You can read the book in an evening. If you are seeking to improve your company's service, it will be the best evening you have ever spent reading.
If only every company used these princples  Jan 15, 2007
I was in the process of introducing some new processes relating to dealing with our cusotmers, so I purchased this book. It is wonderful - and if you want a real treat attend the park after reading it. It will amaze you how this organization goes out of their way to EXCEED the customer's expectations. In the world today, it seems customer service is no longer a priority to some establishments.

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