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How to Write Successful Fundraising Letters [Paperback]

By Mal Warwick (Author)
Our Price $ 25.46  
Retail Value $ 29.95  
You Save $ 4.49  (15%)  
Item Number 147653  
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Item Specifications...

Pages   224
Est. Packaging Dimensions:   Length: 10.87" Width: 8.5" Height: 0.63"
Weight:   1.9 lbs.
Binding  Softcover
Release Date   Feb 20, 2001
Publisher   Jossey-Bass
ISBN  078795652X  
EAN  9780787956523  

Availability  0 units.

Item Description...
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

Buy How to Write Successful Fundraising Letters by Mal Warwick from our Christian Books store - isbn: 9780787956523 & 078795652X

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More About Mal Warwick

Register your artisan biography and upload your photo! MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Mal Warwick currently resides in Berkeley, in the state of California. Mal Warwick has an academic affiliation as follows - Mal Warwick and Associates.

Mal Warwick has published or released items in the following series...
  1. Jossey-Bass Nonprofit & Public Management Series

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Reviews - What do our customers think?
It's the bible!  May 9, 2008
Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters!
You must buy this book  May 10, 2007
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
How To Write a Successful Fund Raising Letter  May 7, 2007
Excellent for a review of those with experience and super for those new at the experience. We have used it for both occasions
Disappointed  Jan 17, 2007
I am not an expert in writing fundraising letters. So, when I found a book with a title "How to write successful Fundraising Letters" it was as if I had won the lottery. I couldn't wait to get my hands on it because I was on a dealine to write a fundraising letter for a non-profit organization for which I had volunteered. I ordered the book, and paid just as much to have it deleivered the next day (local bookstores do not carry it). I found the book to be a tutorial and not something I could quickly benefit from. It is written to teach how to properly write and follow-up a fundraising campaign letter. The samples provided were very specific to 3-4 scenarios and did not offer much context. I guess I was looking for a book with hundreds of samples so that I could pick and choose phrases, paragraphs, etc.
Success at Last  Jan 11, 2007
I have toyed around with various funderaising letters over the years, reinventing the wheel each time. This book is a tremendous guideline for writing great fundraising letters and has many great examples.
I was able to raise over $100,000.00 in a recent campaign and for the first time I have had a number of people comment on how well the letter appealed to them, and how well it was written. I keep this book close at hand.

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