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Helvetica: Homage to a Typeface [Paperback]

Our Price $ 21.25  
Retail Value $ 25.00  
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Item Number 238744  
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Item Specifications...

Pages   200
Est. Packaging Dimensions:   Length: 1" Width: 4.75" Height: 6.25"
Weight:   0.85 lbs.
Binding  Softcover
Release Date   Jun 1, 2006
Publisher   Lars Müller Publishers
ISBN  3037780460  
EAN  9783037780466  

Availability  0 units.

Item Description...

Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes, signals and signsthat flavour urban life.This book sings the praises of the honest worker andsolo entertainer of typefaces, Helvetica, and of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. Filled with pages of color images of Helvetica in use, from album covers and road signs to advertisements and product packaging, the designs gathered together in honor of Helvetica have been created by superb designers and anonymous amateurs from all over the world. The result is an exciting collection of this icon of modern design.

Buy Helvetica: Homage to a Typeface by Lars Muller, Robert Whitfield, Daniel Wheeler, Volker Dallman, Stefan Rudnicki, Catherine Fowler, George Jones & Scott Silsby from our Christian Books store - isbn: 9783037780466 & 3037780460

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More About Lars Muller, Robert Whitfield, Daniel Wheeler, Volker Dallman, Stefan Rudnicki, Catherine Fowler, George Jones & Scott Silsby

Register your artisan biography and upload your photo! Lars MA1/4ller, born in 1955, has been running a studio for visual communication in Baden, Switzerland, since 1982 and since 1983 he has been active as a publisher.

Lars Muller was born in 1955.

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Reviews - What do our customers think?
Watch the movie instead  Oct 17, 2007
This makes for a good coffee table book, or perhaps bathroom reading, but as a graphic design reference it falls short. Basically just a picture book. The first half is a compendium of various samples of graphic design, some of them really wonderful, all using Helvetica. The second half is a photographic essay showing the font used in the public domain throughout the world. It would have been nice to include some essays from leading writers in the design world on the history of the font, or it's influence, both good and bad, in the visual vernacular. I was inspired to buy it after seeing the film "Helvetica," and found that film to be a much more rewarding experience.
dont open it!  Oct 31, 2006
My binding also fell apart the second time I flipped through it. I loved the book, but the binding is just terrible.
It's no Akzidenz  Jan 19, 2006
First the mystery: just why was every alternate page in the book joined together? The reader has to carefully cut the perforations to be able to look at every page. I can't find any reference in the small amount of text about this. My conclusion is that the public use of the type is on the open pages and non-public (or designed) examples are on the perforation joined pages. At least you'll know if you buy a pre-used copy though.

Apart from the perforations I thought this was a handsome little book and homage in the title is very apt. Helvetica is probably the world's number one communication choice, it works just as well on a municipal sign or a new baby announcement. Before it gained a monopoly each nation seemed to have its own jobbing type, Franklin Gothic in America, Gill Sans in England or Antique Olive in France, for instance but the super clean lines of Helvetica (and computer typesetting) meant it was no contest for all the others.

The author mentions the uniqueness of Swiss design in the Fifties partly because the top designers always used the same typeface, the stunning Akzidenz Grotesk, which fitted into their rather austere but elegant graphic solutions even though it only had two weights, Medium and Bold. Who needs italic, extended, condensed, extra black and the other weights to communicate efficiently? The rest of the world for a start. From the late Fifties Swiss designed Helvetica spread across the globe and you'll see from the hundreds of examples in these pages some wonderful design solutions, especially the two hundred plus logos that use the face in all sorts of variations. As a typeface there are probably a few dozen Helvetica weights now available. Incidentally, the author suggests that Arial, the default type used on Outlook Express for most emails is a digital Helvetica, close but no cigar! The most obvious differences are the cap G and the lower case s and t.

'Homage to a typeface' is a lovely book that'll interest most typographers and anyone who is curious about a lettering style that seems to be everywhere.

***FOR AN INSIDE LOOK click 'customer images' under the cover.

neat little book. handle with care.  Apr 18, 2005
It's about what you'd expect. I feel like I got my $20 worth, but as mentioned, it's gonna fall apart before you're halfway into the book. I think if I would have heeded the warnings it may have gone a little farther. Your mileage may vary.
Wonderful book, unforgivable, shoddy binding  Sep 18, 2004
I'll start by saying that this is a lovely tribute to the most invisible, versatile and ubiquitous font. It is a full bled chunk of photography and unintentional wit.

The binding is absolutely horrendous. I'm not referring to the imaginative use of perforation, either. The binding completely fell apart after flipping through it once. The pages are not folded and stitched and only held in with apparently inadequate adhesive. I am now the proud owner of a nice stack of loose paper.

Due to the fact that the reader is expected to separate the perforated edges- the book becomes non-refundable.

So, although I wish I could recommend this little book due to content I strongly advise that you not purchase it.

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