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Helvetica Forever: Story of a Typeface [Hardcover]

By Lars Mller (Editor)
Our Price $ 41.65  
Retail Value $ 49.00  
You Save $ 7.35  (15%)  
Item Number 238699  
Buy New $41.65

Item Specifications...

Pages   128
Est. Packaging Dimensions:   Length: 1" Width: 7.75" Height: 10.25"
Weight:   1.65 lbs.
Binding  Hardcover
Publisher   Lars Müller Publishers
ISBN  3037781211  
EAN  9783037781210  

Availability  1 units.
Availability accurate as of Oct 23, 2016 11:31.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

Item Description...

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity -- a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields -- from signal design to party flyers.

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