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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success [Paperback]

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Item Specifications...

Pages   283
Est. Packaging Dimensions:   Length: 9.02" Width: 6" Height: 0.8"
Weight:   0.79 lbs.
Binding  Softcover
Release Date   Jun 8, 1994
Publisher   Houghton Mifflin
ISBN  0395687187  
EAN  9780395687185  
UPC  046442687188  

Availability  0 units.

Item Description...
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy

Publishers Description
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media.
Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.

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More About Jay Conrad Levinson

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Jay Conrad Levinson is the author of the best-selling marketing series in history, -Guerrilla Marketing.- His books have sold more than 20 million copies worldwide and appear in 62 languages. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of his Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association, a subscription website that has been a support system for small business since l999.

Jay Conrad Levinson currently resides in Sioux Falls, in the state of California. Jay Conrad Levinson was born in 1933.

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Reviews - What do our customers think?
more dinasours  Sep 5, 2002
This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure.
Excellent book  Oct 3, 1999
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
Totoal outstanding for a british market  Jul 6, 1998
When I read the book I found that it makes you learn about business in a way that was meeting you at your level.

It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.

Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!


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