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Franchising McChurch: Feeding Our Obsession with Easy Christianity [Paperback]

By Thomas White (Author) & Jon Mark Yeats (Author)
Our Price $ 12.74  
Retail Value $ 14.99  
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Item Number 212848  
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Item Specifications...

Pages   240
Est. Packaging Dimensions:   Length: 8.1" Width: 5.4" Height: 0.7"
Weight:   0.6 lbs.
Binding  Softcover
Release Date   Feb 1, 2009
Publisher   David C. Cook
ISBN  1434700046  
EAN  9781434700049  

Availability  0 units.

Item Description...
We live in a fast-food nation where the service is efficient, the products are peer-tested, and size is king. And this consumer-driven approach is seeping into the church. Across the country churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry focused. And what's on the menu? A proven blend of dynamic music, high-tech dazzle, and topical teachings. And just like any successful product, churches are launching campuses that build on their brand.

Franchising McChurch takes an honest look at the rise of consumer-minded ministries. Candid and compelling, it calls us back to the heart of Christ's church and shares the Biblical design for delivering meaningful, life-changing ministry in a fast-food world.

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More About Thomas White & Jon Mark Yeats

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Thomas White is director of the Smith Center for Leadership Development and a faculty member at Southwestern Baptist Theological Seminary (SWBTS) in Fort Worth, Texas.

Jason G. Duesing is chief of staff in the office of the president, at SWBTS.

Malcolm B. Yarnell III is assistant dean for theological studies, director of the Center for Theological Research, director of the Oxford Study Program, and associate professor of systematic theology at SWBTS.

Thomas White was born in 1956.

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Reviews - What do our customers think?
An excellent and compeling evaluation of the American Church  Dec 18, 2009
Seldom do I read a book that I agree with every word, on every line, in every paragraph. I appreciate the research and the compelling portrait of the church in America the authors give. If you are a pastor or a staffer this book is MUST read for you and your staff. I hope it lands in every church office across this country.
Thought-provoking investigation into the current trends in church growth and church planting  Jul 30, 2009
Theology and Methodology are not independent from each other. This is a common thread that is found throughout the writings of Yeats and White regarding the current patterns in church growth. With a clever and enjoyable writing style, the authors challenge the recent trends of multiple services, multiple sites, and personality-driven ministries. This is not for those who only favor the pragmatic approach to ministry, but will be thought-provoking and soul-encouraging to those in the church who seek to have their methods firmly grounded in truth of scripture.
A solid criticism of pop culture-style churches, and a recommended read  Jun 11, 2009
Could the commercialization of everything even be reaching the church? "Franchising McChurch: Feeding Our Obsession With Easy Christianity" is a look of the pop culture-ization of the church. Evangelistic organizations claim to be for God but play more like magic and entertainment shows than actual religious worship, and it seems Christianity is becoming a big business. "Franchising McChurch" is a solid criticism of pop culture-style churches, and a recommended read.
Franchising McChurch: Would you like Fries with that?...  Apr 18, 2009
Franchising McChurch: Feeding Our Obsession With Easy Christianity is a very thought provoking book. It illustrates how the McDonaldization of many churches has come to be, and how easy it is to be sucked in it.

This book is like eating a Home cooked meal that your Grandma made just after you had McDonald's for lunch. It is mainly written to Pastors and Church leaders but the individual person can learn a lot from it too. One of the best features of this book is the "Drive Thru" sections at the end of the chapters - which summarize the chapters main points and also has "Health Inspector" Questions that allow to step back and look at the "Health" of your church or even your own spiritual health.

Franchising McChurch is different from many other books of this genre because it looks at from three different viewpoints, from the front lines, from training new and future leaders, and from being students themselves. It also looks from the biblical, theological, and practical standpoints.

If you want to see how the "McDonald's style" is or can affect the church and the world in general I recommend this book.
An excellent overview of consumerism's impact on the church  Feb 25, 2009
What an excellent book on consumerism's impact on the church. This is a tough read, because it brings the reader face-to-face with just how mired in the spirit of the age the evangelical church really is. But the book is also positive, because it points the way to how churches can be truly evangelistic while keeping the mission and health of the church at the center.

At times I wish the authors could have given a bit more depth in their analysis of the problem of consumerism and popular culture and its impact on the church--like Marva Dawn and Michael Horton and David F. Wells have done in their ecclesiological interactions with the culture of modernity. Yet, having said that, this book might serve as a gateway to books by authors like those, as well as Ken Myers and secular authors such as Neil Postman (whom the authors approvingly cite), Chistopher Lasch, etc.

Thus, this book would be great to give friends who are somewhat mezmerized by the contemporary/consumer church movement(s) because they have a positive zeal to see unbelievers come to faith in Christ and think it's the only way (or they just really like pop music), yet they are starting to think a little more deeply about the nature and mission of the church. This book has enough of a "light touch" and would not scare them off. And if they liked it, they probably would be open to books by some of the authors above that have greater depth.

It's exciting to see someone who cares enough about ecclesiology actually voicing concerns about the multi-site church phenomenon. Questioning multiple services? What audacity! And it's amazing to see a publisher other than Baker/Brazos or Eerdmans who will actually publish such theoloigcally based concerns (because of the evangelical tendency to see "the fundamentals" or people making initial professions of faith as the end-all, be-all--and we dare not question anybody who supports those things unless we have a Bible proof text to back ourselves up).

I have been waiting for someone to put into print the notion that multi-site churches are really nothing other than dioceses with bishops overseeing local presbyters. The authors do this masterfully. Again, however, someone has to think ecclesiology matters at all to be swayed by that argument. Episcopalians and Baptists care about matters such as this, but bland American evangelicals, alas, too often do not.

But, as these authors stress, ecclesial matters--as all churches have believed over millennia--are not just arcane matters without gospel significance, but rather deeply affect the fabric of our lives together as the people of God, and our missional impact on people and cultures around us.

Every evangelical pastor needs to read this. If every contemporary church pastor would read this book, we would be surprised at how many would, for the first time, ask themselves critical questions about the techniques they are pouring their lives into.

I hope there are a lot of young, twenty-something Episcopalians, Baptists, Emerging Church types, and other younger evangelicals who think there is more to church life and missionality than their favorite musical styles, videos, and mood lighting who will somehow read this book and launch out in a daring new movement of evangelical faithfulness and missionality for the twenty-first century.

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