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Food Quality and Consumer Value [Hardcover]

Our Price $ 228.65  
Retail Value $ 269.00  
You Save $ 40.35  (15%)  
Item Number 229636  
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Item Specifications...

Pages   314
Est. Packaging Dimensions:   Length: 0.75" Width: 6.25" Height: 9.25"
Weight:   1.4 lbs.
Binding  Hardcover
Release Date   Mar 2, 2003
Publisher   Springer
ISBN  3540439145  
EAN  9783540439141  

Availability  0 units.

Item Description...
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.

Buy Food Quality and Consumer Value by Monika J. A. Schroder from our Christian Books store - isbn: 9783540439141 & 3540439145

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