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Fashion Spreads: Word and Image in Fashion Photography since 1980 (Dress, Body, Culture) [Paperback]

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Item Number 308668  
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Item Specifications...

Pages   256
Est. Packaging Dimensions:   Length: 0.5" Width: 6.5" Height: 9.5"
Weight:   0.9 lbs.
Binding  Softcover
Release Date   May 1, 1999
Publisher   Berg Publishers
ISBN  1859732283  
EAN  9781859732281  

Availability  0 units.

Item Description...
Doubly tainted by its associations with consumerism and the 'frivolous' world of couture, fashion photography has long been ignored as a serious site for academic study. Yet both the body and dress have proved keenly revealing of gender, race and sexual politics. Further, fashion photography has been transformed by aesthetic concerns, sexual politics and the pleasure of spectatorship - all of which suggest that its iconography represents a rich source for the analysis of how identity is constructed.

Exploring representations of the feminine and the masculine body - from super-vamp to super-waif, from buffalo boy to new man - this book considers the social, economic and aesthetic factors that have been instrumental in forging an identity for fashion photography since 1980. Drawing extensively on fashion spreads from Vogue, The Face and Arena, the author takes as his starting point Barthes' axiom that the magazine is 'a machine for making Fashion'. He explores how meaning is constructed in word and image, but he refutes Barthes' claim that the fashion system is a vacuous form of signification. In evaluating the ostensible paradox between sexual objectification and spectatorship, the author also looks at what the depiction of both male and female bodies in fashion spreads reveals about power, knowledge and pleasure. How does the iconography of fashion gratify our desires? Who are these images for - men and women? men or women? Does fashion photography invent role models, or simply satisfy nascent cultural values of beauty and sexual attraction? Why is fashion photography considered a form of 'soft porn' for the delectation of men when women are by far the largest consumers of fashion periodicals? How do the investments of different producers and spectators - male and female, gay and straight, white and non-white - affect the fashion image?

In answering these questions and many more, this book represents a significant contribution to the following areas: photography; fashion and dress; cultural studies; sex, race and gender studies; art and design history; media studies; and sociology.

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More About Paul Jobling

Register your artisan biography and upload your photo! Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK.

Paul Jobling was born in 1955 and has an academic affiliation as follows - Project Director Risk Management, Parsons Brinckerhoff University of B.

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Reviews - What do our customers think?
A thesis on fashion photography 1980-present  Apr 6, 2000
A sometimes dense and pretentious evaluation of magazine fashion photography, "Fashion Spreads" is nonetheless an informative and thought-provoking work. Jobling too often cites photographs as examples that are not included in the book, and many of his arguments on gender theory are tenuous at best. He is most convincing with his definition on the difference between "fashion" and "clothing", and in his description of the fashion cycle and what it says about society.

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