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Evangelism That Works: How to Reach Changing Generations With the Unchanging Gospel [Paperback]

By George Barna (Author)
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Item Number 48787  
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Item Specifications...

Pages   176
Est. Packaging Dimensions:   Length: 9.03" Width: 6.06" Height: 0.6"
Weight:   0.66 lbs.
Binding  Softcover
Release Date   Mar 1, 2000
ISBN  0830717765  
EAN  9780830717767  

Availability  0 units.

Item Description...
1996 GOLD MEDALLION WINNER Discover how you can reach the unchurched. Looking across the landscape of our society, it is clear that there is a vast field of people who desperately need to know God, His grace, and His offer of reconciliation through Christ. In this book, George Barna takes a careful look at the lives and beliefs of unchurched people across the country, and presents dynamic ways to reach them. It will also give you clear insight into evangelism strategies that work. Read it and prepare for a bountiful harvest.

11 Chapters

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More About George Barna

George Barna A native New Yorker, George Barna has filled executive roles in politics, marketing, advertising, media, research and ministry. He founded the Barna Research Group (now The Barna Group) in 1984 and helped it become the nation’s leading marketing research firm focused on the intersection of faith and culture. The company has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has also supplied research to numerous corporations and non-profit organizations, as well as to the U.S. Navy and U.S. Army.

To date, Barna has written 48 books, mostly addressing leadership, trends, church health and spiritual development. They include best-sellers such as Revolution, Transforming Children into Spiritual Champions, The Frog in the Kettle, and The Power of Vision. His most recent book is Revolutionary Parenting. Several of his books have received national awards. He has had more than 100 articles published in periodicals and writes a bi-weekly research report (The Barna Update) accessed by more than a million people each year, through his firm’s website ( His work is frequently cited as an authoritative source by the media. He has been hailed as "the most quoted person in the Christian Church today" and has been named by various media as one of the nation’s most influential Christian leaders.

He is a popular speaker at ministry conferences around the world and has taught at Pepperdine and Biola Universities and several seminaries. Barna served as a pastor of a large, multi-ethnic church and has been involved in several church start-ups.

After graduating summa cum laude from Boston College, Barna earned two Master's degrees from Rutgers University. At Rutgers, he was awarded the Eagleton Fellowship. He also received a doctorate from Dallas Baptist University. He lives with his wife (Nancy) and their three daughters (Samantha, Corban, Christine) in southern California. He enjoys reading novels, watching movies, playing guitar, and relaxing on the beach.

George Barna currently resides in Glendale Oxnard, in the state of California.

George Barna has published or released items in the following series...
  1. Barna Reports for Highly Effective Churches
  2. Leading Edge

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Reviews - What do our customers think?
Good Intro on the Lack of Evangelism in Today's Churches  Mar 18, 2005
Barna here provides a good intro on the lack of evangelism in today's churches. For anyone who has read much on the subject, Barna really doesn't share anything new. What he does do however, is to put many of the trends and concepts together in one volume.

There are certainly better books on the market describing specific methods of "evangelism that works." This title just identifies the problem in American churches today -- we are falling far short of communicating the gospel of Christ with a lost and dying culture. For an introduction to the challenges of evangelism in the 21st century, this book is fine. For a description of specific evangelistic techniques God is using today, many other works would be better.
Evangelism -- The Door to Disciple-Making  Dec 1, 2004
This book is written by a popular, prolific, contemporary, for-profit pollster whose clients are primarily Christian agencies. The main thrust of this book is to distribute theolographic data pertinent to evangelism, which the author has obtained through his company, Barna Research Groups, Ltd., and then to synthesize these data to reveal potentially better ways for churches and individuals to evangelize non-believers in the United States of America. Published in 1995, this book contains much information that remains of interest to evangelizers today. For the most part, his methodology is based on telephone polling of people assigned to various faith categories according to their answers to a few basic theological questions and analyzing their stated beliefs on moral issues and their attitudes toward evangelists in general. Barna also interviewed various officials from successful evangelistic churches, and some from churches that were not. He discusses small churches vs. large churches, evangelically minded churches, and those less so, as well as a cross-section of the American population from various generations to obtain data and infer conclusions.

All of this was done with the intent of assisting churches to develop or improve existing evangelistic programs. The stated moral beliefs and theological awareness of people in various "Christian" categories, the opinions of average Americans, and the relative lack of evangelistic interest among churches and senior pastors were all disturbing. By revealing common traits of churches with successful evangelistic programs, he provides the reader with many ideas to increase and improve the evangelistic work in his/her home church.

The book has several strengths. First among them is a call for more and better evangelistic activity from all churches, as well as a call to all Christians to perform their God-given duty to share the Gospel as deftly as they can as an act of obedience. Mr. Barna presents his data effectively to show the need for long-term interaction with each individual as well as the need for follow-up assessments with the non-believer or the new convert. He discusses the anesthetic effect of well-worn phrases that have lost their power with many non-believers, such as "God loves you and has a wonderful plan for your life" (p. 119). Attention is repeatedly drawn to the fact that effective evangelism is not a "decide now," "take it or leave it" proposition, but an ongoing interaction, with follow-up, until the prospects look dim or the new convert is a well-established participating member of an appropriate church. He also comments on various evangelistic efforts, including the use of various broadcast media, direct mail, cold-calls, pastoral visits, church-sponsored events, etc. and discusses the various costs, benefits, and drawbacks of each one.

There are two constitutional weaknesses in Barna's work. First, the author does not adequately discuss his methodology. He informs us that he used telephone interviews, asked various questions, and gave us some of the criteria he used to place the responder into various categories. He does not tell us the specific wording of the questions he asked or the order in which they were presented. It would have been more meaningful if he had revealed the entire poll questionnaire. Another weakness is his penchant for repetition. He relays his well-founded opinions on the importance of evangelism, the need for prayer, the need to tailor your evangelistic effort to your strengths and the circumstances, etc. quite a few times. To a point, this was good for emphasis but it became too noticeable and slowed the progress of the reader who is looking for more pages filled with gems of information, as many of his pages were.
Very good for getting in the mind of your friends  Jan 14, 2003
This book provides many good ideas but falls somewhat short on presenting how-to items succinctly.

What I was looking for was a book I could use to teach a class on relationship evangelism. Furthermore, my ideal is a book that addresses post-modern people (especially Gen-Xers and Gen-Yers) with their common aversion to embracing any exclusive or absolute truth. This book worked very well, but I had to work harder than I would have liked in creating my own group study guide.

This book, like most on the subject, takes a narrative approach to each chapter. What I would have liked but did not find were:
1. Discussion or review questions at the end of each chapter
2. Application exercise(s) at the end of each chapter, focused on building lifelong habits.

The content is there, but not split out in a clear, action-oriented recap. Inside the Mind of Unchurched Harry & Mary has similar strenghts and weaknesses.

A promising new book that I may use is Evangelism Outside The Box (Rick Richardson, 2000).

Older books that have worked very well for me in teaching others are: (roughly in order of preference): Power Evangelism (John Wimber, 1992), Witnessing Without Fear (Bill Bright, 1987), Out of the Salt Shaker (Rebecca Pippert).


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