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Essential Managers: Selling Successfully [Paperback]

By Robert Heller (Author)
Our Price $ 5.95  
Retail Value $ 7.00  
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Item Number 146626  
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Item Specifications...

Pages   72
Est. Packaging Dimensions:   Length: 6.9" Width: 4.9" Height: 0.3"
Weight:   0.27 lbs.
Binding  Softcover
Release Date   May 31, 2003
Publisher   DK Adult
ISBN  0789448645  
EAN  9780789448644  

Availability  0 units.

Item Description...
Practical techniques show you how to target customers, identify their needs, present your product effectively and win sales.

Learn all you need to know about successful selling, from developing self-confidence and closing a deal to understanding customers and managing a sales team. Selling Successfully not only shows you how to improve your powers of persuasion, it also provides practical techniques for building mutually rewarding, win-win relationships with customers. Power tips help you handle real-life situations and develop first-class selling skills that will dramatically improve your ability to make good transactions and hit sales targets. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Outline Review
The birth of a salesman (or woman) in 72 pages? That's the goal of this Lilliputian handbook, which offers a concise thumbnail guide to successful selling, from gaining the self-confidence and organizational skills necessary to be a good salesperson to finding customers, communicating your product or service to them effectively, and providing top customer service and satisfaction. A wealth of boxed tips, checklists, flow charts, and other handy visuals show you how to master the sales process--from planning and making your presentation to negotiating the terms and closing the deal. A final section shows you how to manage sales teams effectively, including overseeing sales calls, providing rewards, fixing sales goals, and holding sales meetings. Granted, if you're looking for very specific or in-depth guidance, you may find this book too cursory and general in its approach. But if you're looking for a thumbnail guide to the basics, it'll do you just fine.

It's worth mentioning that the book is also part of reference publisher Dorling Kindersley's Essential Managers series--20 itty-bitty li'l books on business and career topics ranging from communication, leadership, and decision making to the management of time, budgets, change, meetings, people, projects, and teams. Combining the For Dummies book series's talent for breaking down a lot of information into bite-size bits and sidebars with Dorling Kindersley's signature design style of crisp, classy graphics on a gleaming white backdrop, they don't represent the cutting edge of business thinking and they don't necessarily reflect any unique individual perspective. Instead, it's as though someone collated the best general thinking on these 20 topics and rolled them out into 72 brightly designed and easy-to-read pages, studded along the way with boxed tips, color shots of a multiracial cast of "coworkers" animatedly hashing through the workplace issues of the day, and a self-test of one's skills in the topic at hand on the last few pages of each volume. Again, they're not for anyone looking for more in-depth or focused help on any of the subjects they cover, but they're perfect as a quickie general-interest reference... and let's face it, they're so cute and look so smart in a neat little stack or row that you'll probably want to buy a whole bunch to give as gifts to your entire staff or department. --Timothy Murphy

Buy Essential Managers: Selling Successfully by Robert Heller from our Christian Books store - isbn: 9780789448644 & 0789448645

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More About Robert Heller

Register your artisan biography and upload your photo! Robert Heller is himself a prolific author of management books. The first, The Naked Manager, published in 1972, established Heller as an iconoclastic, wide-ranging guide to managerial excellence -- and incompetence. Heller has drawn on the extensive knowledge of managers and management that he acquired as the founding editor of Management Today, Britain's premier business magazine, which he headed for 25 years. Books such as The Supermanagers and In Search of European Excellence address the ways in which the latest ideas on change, quality, and motivation are providing new routes to business success. In 1990 Heller wrote Culture Shock, one of the first books to describe how IT would revolutionize management. Since then, as writer, lecturer, and consultant, Heller has continued to tell managers how to "Ride the Revolution," the title of his 2000 book, written with Paul Spenley. His books for Dorling Kindersley's Essential Managers series are international bestsellers.

Robert Heller was born in 1932.

Robert Heller has published or released items in the following series...
  1. DK Essential Managers
  2. Financial Times (DK)

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Product Categories
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