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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide [Hardcover]

By John Jantsch (Author)
Our Price $ 21.24  
Retail Value $ 24.99  
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Item Number 51675  
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Item Specifications...

Pages   304
Est. Packaging Dimensions:   Length: 8.3" Width: 5.7" Height: 1.2"
Weight:   0.8 lbs.
Binding  Hardcover
Release Date   Jan 9, 2007
Publisher   Thomas Nelson
ISBN  078522100X  
EAN  9780785221005  

Availability  0 units.

Item Description...
A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

Publishers Description

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start.
--Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.
--Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.
--Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

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Reviews - What do our customers think?
Filled with clever little points worth trying in your business.  Mar 12, 2007
There are a series of books that I keep on a special - quite small - bookshelf. I try to reread each of them every year or so. While I've gotten to the point that I know what they say, but each time I go through one of them I get an idea or two to try in promoting my business.

This book has made it to that shelf.

It got a decision to be put there while I was reading it at the book store. On page 24 there's a story of a lady wanting to sell helmets in a state with no helmet law. So she started stocking children's helmets. When riders told her they didn't want a helmet she asked, 'What about one for the child, they aren't old enough to make that decision for themselves.' What daddy could resist? Then a month later they were back for a helmet for themselves after the kid was asking, 'Daddy, where's your helmet." So a sale for Daddy, little Jimmy and little Suzie. Three sales for one question.

Then on page 83 there's the advice:

Shoot your web designer if they:
Suggest flash intro pages
Suggest frame pages
Suggest templates.

Yes, Yes, Yes!

One point about the web I do not agree. Learn to do your web site yourself. You may hire a designer to do it at first, but then maintain it yourself. It isn't hard and you won't be nickled and dimed to death over every small change you want.

I could go on, but I'm sure you get the idea. All of his ideas won't be applicable, but if you get a good idea or two each time you read through it, the book is worth it's cost many times over.
Duct Tape Marketing Works  Feb 23, 2007
This book really is full of practical tips and suggestions to improve marketing, which are particularly helpful for small to medium sized businesses.

Many of the suggestions can be implemented immediately and with little or no cost or special preparation.

I now let my team select a tip of their choice per meeting for us to discuss and implement. A great source of ideas for continuous improvement in marketing.
Honest and practical  Feb 20, 2007
The Duct Tape Marketing book covers pretty much everything you need to know about marketing for small businesses. And make no mistake, while the concepts might be the same, the practicalities of marketing in a small business vs a large one are very different. Small businesses have limited budgets and staffs so their marketing has to be practical and this book shows how.

The book covers creating a marketing foundation (which so many small businesses forget to do), packaging up the business, tools for generating leads and then converting them to sales. It also talks about the use of the internet including websites, autoresponders and blogs.

It really is that good.
Author and book live up to their reputation  Feb 16, 2007
Read this book and you'll quickly understand why John Jantsch was selected by Forbes as having the best blog on small business and marketing.

He's packed this book with low cost suggestions you can use immediately to grow your business. I particularly liked his many examples that show how others have already implemented these ideas and benefitted as a result.

Even more importantly, as E-Myth author Michael Gerber points out in his Foreword, John Jantsch is committed to sharing strategies that can be used with integrity. How refreshing to encounter a marketing expert who focuses on promotional activities that add value and are a win for everyone involved.

Finally - a REAL 12-Month Marketing Program  Feb 14, 2007
Let's assume the following:
1. You don't have $100,000 to spend on marketing, advertising & sales
2. You're just getting started (or need to improve) with your business
3. You plan on using the income you earn from your business to live on (versus the rich uncle approach)

Aside from a rich, generous and forgiving uncle, this is pretty much the first resource you need for your new business. Once you've mastered all the suggestions here, move on to other resources (all of which I like and have used) such as getting slightly famous, guerrilla tactics, swimming with the sharks and booking yourself solid.

The book truly is practical - lots of how's and why's and what a good [fill in the blank (press release, sales letter, etc)] looks like, with action plans and realistic suggestions. For instance, every building-your-business resource suggests "public speaking" to build awareness. While that's true, I've seen recommendations like "Join the National Speaker's Association" which, while seemingly good advice, doesn't quite work well when you have to provide at least three examples of previous public speaking performances to join. So, what's an entrepreneur to do? Well, this book has a section on realistic tactics with examples of individuals (and their company websites) who have succeeded getting into the public speaking route.

Duct Tape Marketing is at the core of any good entrepreneur's business development. That said, if you're a competitor of mine, I doubt you'll get what I got out of this - I can't barely market my way out of a bag with both ends cut off - so don't buy this. Instead, e-mail me for a special list of resources....

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