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Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle [Hardcover]

Our Price $ 21.24  
Retail Value $ 24.99  
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Item Number 385459  
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Item Specifications...

Pages   240
Est. Packaging Dimensions:   Length: 9.1" Width: 6.1" Height: 1.2"
Weight:   1 lbs.
Binding  Hardcover
Release Date   Feb 6, 2007
Publisher   Thomas Nelson
ISBN  1595558535  
EAN  9781595558534  

Availability  0 units.

Item Description...
With worldwide distribution, the FUBU brand is an international symbol of empowerment and success, standing as a blueprint for young business people looking to chart their own course. In Display of Power: How FUBU Turned the Fashion World Inside Out, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America-and what it takes to harness and display the power that resides in us all.

Buy Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle by Daymond John from our Christian Books store - isbn: 9781595558534 & 1595558535

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More About Daymond John

Register your artisan biography and upload your photo! Daymond John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, with over $6 billion in sales. He is also one of the country's most visible and respected entrepreneurs as one of the stars of ABC series Shark Tank, and the recipient of over 35 awards including the Brandweek Marketer of the Year and Ernst & Young s New York Entrepreneur of the Year Award. John stands on that same cutting edge as one of corporate America's leading branding consultants as CEO of the marketing firm Shark Branding. He is also an author of two best-selling books, Display of Power and The Brand Within."

Daymond John currently resides in New York.

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Product Categories
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Reviews - What do our customers think?
A True Rags to Riches Story  Feb 2, 2008
In life the amazing stories are always the people who had an idea first and worked to make their immediate vision come true.
They aren't sure about all it takes to make that vision come to life, but they work at something every day, blind to any obstacles.

Years later they look back and truly can't believe how they got from where they started, to where the vision isn't just a reality, it's beyond anything they would have imagined.

Daymond John's story is not only authentic, it has a ton of insight into brand building that you would read in any "Brand Think" book on the shelves.

The fact that it comes from someone running a multimillion dollar/international company makes it a lot more real than Joe Marketing Specialist.

Not to tear them down, because those writers do have their place.

I've read the autobiographies of the Haggen Daz founders, Rose and Reuben Mattus; Howard Shultz's Starbucks adventures; Ray Croc grinding it out at McDonalds; just to name a few, and Daymond John's FUBU story is as impressive as their stories.

I have more respect for him now than I did before opening the book.
TOO HOOD.....  Jan 2, 2008
Display of Power: FUBU  Oct 4, 2007
I found this book very entertaining, interesting and inspirational.It follows a Brother from NY (Daymond John), who had a dream, through the many obstacles and roadblocks to his position of "power" as CEO of a company that did indeed change the fashion industry. Most importantly, the "power" is not one of a negative nature but rather positive in that he continued to work with the community as well as other individuals, including competitors, to make a change. He also shares how important his family and community was in this climb to the top, as demonstrated by the choice of the name, i.e. FUBU "for us,by us". Importantly, the impact of FUBU has been on all of society and not just the "hip hop" industry.
I thought the book was insightful and intelligent. A good read.  Apr 4, 2007
I read this book in two sittings, which in it's self should say, this is a good book. I also read the first ladies' "Mr. Stereotype" review and I had to retort.
This book to me seems to me like an account in Mr. John's life up to a couple years ago. He did not come across and a street thug but more as a struggling black man working on making it in America (he worked at Red Lobster) . I think young lady missed the point, and in turn a lot the knowledge that was passed along in the book like about taking chances, running with new ideas and believing in yourself. The story that was told in this book needs to be heard. There are not to many positive words of encouragement addressed to the hip hop nation, and this is one of them. Young enterpuernuers across the world should tip their hat to this gentleman and persons like the young lady whom wrote the first review, should read the book again.
Mr. Stereotype  Mar 7, 2007
Have you ever gotten a book and you wanted to like it no matter what? Even during areas you weren't particularly fond of, you just kept on pushing along? Well, that's what I tried to do with this book. Before I read it, I was the biggest cheerleader of FUBU you ever wanted to see: I had outfits, boots, and I've bought more than a few FUBU gifts for Christmas gifts. But after reading this book, chances are I will never buy this product again. I'm so utterly disappointed right now.

Cons: The creator seemed so deadset on pushing as many stereotypes in one book as he possibly could. If there's one thing that annoys me, it's when someone goes waaaay out of their way to prove that they are from the streets. People who are REALLY of and from the streets don't feel the need to brag about it so much; it's apparent as soon as they walk into a room and their mannerisms. But this guy just kept on talking about how "street" he was and kept trying to provide examples that say "Look! I'm street! Look at me!" I didn't find his anecdote about stealing childrens' flashlights and clothes funny, especially since he was a counselor. I didn't think it was cute when he denied being a drug dealer but admitted to selling weed. It annoyed me that his mother had to take on three jobs just because he chose to fail a test out of pure laziness. It blew my mind that he gave the Jewish guys who wanted to give him a chance the runaround just because they kept their options open, even though he would've been bankrupt in four months had he not accepted their offer. I thought it was absolutely dumb of him to accept such a massive amount of orders when he knew he didn't have the body power to get these clothes to the customers. Who in the world burns clothes, and continuously runs from the police and fire trucks? And why would you burn clothes long enough to get a tan? Some of the stuff in this book was just absolutely outlandish, and I couldn't get the sneer off my lips. But I still read on, in hopes of admiring these four brothas who promoted clothes "for us, by us." (By the way, the writer never did clarify what B.U.F.U. meant, which is important in a nonfiction piece.) Then I got to page 120 when one of the founders said that they started making coats with pockets for weed. Seriously though, was that really necessary? After that, I gave up on the book. I couldn't believe out of 120 pages, not once did the writer give a head nod to the other three brothas, besides mentioning that they were on some "street" picture that made them look "hard." I wish I could've read this book from the other three guys' perspective and hope that they wouldn't make such ignorant jokes. I won't even get into how goofy I think it is to talk about how proud he is of being a black-owned company but in 120 pages, I never heard about ONE black employee of their team (Jewish money partners, Latina seamstresses). I'm all about employing anyone who needs a job, but nothing about this book tells me that they were really trying to make clothes for black people; it just seems like it was all about money. There was even a scenario in this book about how smart the writer thought it was for Red Lobster to cheat people out of shrimp to save millions of dollars. And just as I expected, the writer went into several stories of his own as to how to cheat the customers and make money for himself. I hate to say it, but I no longer respect this clothing line. I'll stick to wearing Baby Phat, Apple Bottom, and Rocafella. Hopefully the founders of these lines won't write a book full of jokes that feed stereotypes. It's very disappointing when you read about a clothing line that's trying to cater to an audience and uplift them, but the book tells of cheating them, feeding into stereotypes, and not even being loyal. Wow.

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