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.journalists, broadcasters, public relations and advertising practitioners as well as mass communication scholars will find this a useful reference material. Chukwuemeka Chikelu, Minister, Information and National Orientation, Nigeria, 2004. This book is a valuable resource; a guide through the jargon and terminology of the world of media and mass communication.(it) provides students, professionals and academics alike with a way to comprehend the world of mass communication, and to ensure that they are clear and precise in their understanding of the world around them. Mark Bikerton, Director, Student Recruitment, Marketing and Communications, London Metropolitan University. .an invaluable reference hub for PR practitioners and others in related fields of communication. from a brilliant author who knows his onions. Joe Itah, Chapter Chairman, Nigerian Institute of Public Relations, Abuja, 2006. Dictionary of Mass Communication is an introductory text that invites scholars of the subject or related disciplines to the terminologies used in the field. It creates a clear understanding of these jargons to facilitate apprehension both for new comers in the field and old players. Organised in such a way for easy reference, it covers terminologies in public relations, advertising, communication and marketing research, journalism, photojournalism, broadcasting, etc. No media or communication studies will absolute without this text. O. CHARLES OKWELUME JNR. is a scholar of mass communication and international relations. Erstwhile Editor-in-Chief of NYSC FCT Editorial Board, he is author of Drumbeats of Black Africa and is presently at the University of Birmingham.
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