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Design Matters: Logos 01: An Essential Primer for Today's Competitive Market (Design Matters)

By Capsule (Corporate Author)
Our Price $ 21.24  
Retail Value $ 24.99  
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Item Number 404055  
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Item Specifications...

Pages   191
Est. Packaging Dimensions:   Length: 0.75" Width: 8" Height: 10"
Weight:   1.6 lbs.
Release Date   Jun 1, 2007
Publisher   Rockport Publishers
ISBN  1592533418  
EAN  9781592533411  
UPC  080665002007  

Availability  0 units.

Item Description...
The nuts and bolts of effective logo design.

The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Buy Design Matters: Logos 01: An Essential Primer for Today's Competitive Market (Design Matters) by Capsule from our Christian Books store - isbn: 9781592533411 & 1592533418 upc: 080665002007

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Reviews - What do our customers think?
Very nice  Oct 10, 2008
I would have to say that I was not expecting very much from the book.
Got the shipment and couldn't stop reading. The text is simple to understand, the printing is in very high quality and the information is amazing.
and yet another success by rockport  Feb 9, 2008
i just bought this book with "tres logos" and wow, this book is amazing. this one explains the process, the reasons, etc of how to get to a great logo and the other book is a collection of great logos. this book stimulates your creative juices and guides it in a fashion that leads to great concepts for logos which from there can spring into many other medias and beyond (collateral pieces, ads, web, etc). this is a must have book for anyone at any stage of their design career. five stars to rockport and this book for another success. i have just about all the books published by rockport. awesome book.
Professional's critique of an excellent resource.  Jan 12, 2008
Logos 01 is an excellent examples of the modern approach to corporate identity logo design. Case studies and examples illustrate the requirements and execution of a wide variety of businesses in regards to the need for a mark to help themselves in their marketing efforts. I have actually purchased and given this book to my marketing practice clients and prospects in order to provide good direction for their expectations and planning on this subject. The book is also beautifully designed, easy to read, and even though I use it as a tool, could easily be an attractive table-top book for the office.
Great Design Resource  Dec 18, 2007
A well designed, designer resource. The samples are large and the explanation text is informative. A great book for designers to have on hand.
More than beautiful...  Oct 2, 2007
This volume on design is both beautiful and insightful. In a bookcase full of vacuous logo "collections", Capsule's effort stands out as a genuinely intelligent, useful, and inspiring work.

Write your own review about Design Matters: Logos 01: An Essential Primer for Today's Competitive Market (Design Matters)

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