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Consumer Rites [Hardcover]

By Leigh Eric Schmidt (Author)
Our Price $ 51.00  
Retail Value $ 60.00  
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Item Number 151118  
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Item Specifications...

Pages   296
Est. Packaging Dimensions:   Length: 9.61" Width: 6.46" Height: 1.21"
Weight:   1.59 lbs.
Binding  Hardcover
Release Date   Sep 1, 1995
Publisher   Princeton University Press
ISBN  0691029806  
EAN  9780691029801  

Availability  0 units.

Item Description...
Slogans such as "Let's put Christ back into Christmas" or "Jesus is the Reason for the Season" hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America's holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality.

Schmidt tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the nineteenth and twentieth centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, masked Santa Clauses, and exploding valentines.

Along the way Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways in which people have prepared for and celebrated specific holidays--such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers toMom, buying ties for Dad. He demonstrates in particular how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel--the commercialization of the American holidays.

Buy Consumer Rites by Leigh Eric Schmidt from our Christian Books store - isbn: 9780691029801 & 0691029806

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More About Leigh Eric Schmidt

Register your artisan biography and upload your photo! Leigh Eric Schmidt is Edward C. Mallinckrodt University Professor at Washington University in St. Louis. He is the author of numerous books, including "Heaven s Bride: The Unprintable Life of Ida C. Craddock, American Mystic, Scholar, Sexologist, Martyr, and Madwoman", "HearingThings: Religion, Illusion, and the American Enlightenment", and "Consumer Rites: The Buying and Selling of American Holidays".

Leigh Eric Schmidt has an academic affiliation as follows - Princeton University.

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Reviews - What do our customers think?
Packed full of irony and interest  Dec 24, 2005
I read this in 1997, but am just now realizing I never reviewed it.

It is beyond my imagination that anyone would not be riveted by this book. It traces the 19th and early 20th cent. evolution of a number of holidays with churchly roots that were co-opted by Hallmark and the dept. stores, often with the zealous cooperation of hapless Christians. Schmidt can tell a story with balance, accuracy, humor, and action.

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