Christian Books, Bibles, Music & More - 1.888.395.0572
Call our Toll Free Number:
1-877-205-6402
Find us on:
Follow Us On 

Twitter!   Join Us On Facebook!

Christian Bookstore .Net is a leading online Christian book store.

Shop Christian Books, Bibles, Jewelry, Church Supplies, Homeschool Curriculum & More!

Como piensan los consumidores [Hardcover]

Our Price $ 18.66  
Retail Value $ 21.95  
You Save $ 3.29  (15%)  
Item Number 203665  
Buy New $18.66
Out Of Stock!
Currently Out Of Stock

Item Specifications...

Pages   400
Est. Packaging Dimensions:   Length: 1.25" Width: 6.5" Height: 9.25"
Weight:   1.5 lbs.
Binding  Hardcover
Release Date   Mar 1, 2004
Publisher   Empresa Activa
ISBN  8495787458  
EAN  9788495787453  


Availability  0 units.


Item Description...
Pese a los cuantiosos recursos invertidos en investigacin de mercado, casi un 80% de los nuevos productos fracasan. Por qu? Acaso los consumidores no saben lo que quieren?

Gerald Zaltman investiga este rompecabezas y llega a la conclusin de que las herramientas de las que abusa el marketing --encuestas, entrevistas y dinmicas de grupo- y sus planteamientos tradicionales no consiguen profundizar lo suficiente para ayudar a los consumidores a descubrir y expresar lo que realmente quieren.

En este libro, Zaltman argumenta que un 95% de lo que pensamos se sita en el inconsciente. Por lo tanto, sacar a la luz los deseos de nuestros clientes nos exige que comprendamos la "mente del mercado".

Apoyndose en las investigaciones de disciplinas tan diversas como la neurologa, la sociologa, el anlisis literario y la ciencia cognitiva, Zaltman sealan cmo interactan la mente, el cerebro, el cuerpo y la sociedad cuando los consumidores analizan sus necesidades y evalan los productos.

El autor demuestra cmo las empresas lderes "explotan la mina del inconsciente" con resultados extraordinarios y presenta herramientas y tcnicas innovadoras que ayudan a los profesionales a:

- Formularse preguntas que apelen a la parte inconsciente del cerebro.
- Medir las reacciones del consumidor a los estmulos de marketing y corregir sus estrategias.
- Comprender cmo funciona su propia mente, y cmo pueden llegar a pensar de manera ms creativa.

La mente del mercado est esperando a que la exploren. Asegrese de que sus competidores no lleguen antes.



Buy Como piensan los consumidores by Gerald Zaltman from our Christian Books store - isbn: 9788495787453 & 8495787458

The team at Christian Bookstore .Net welcome you to our Christian Book store! We offer the best selections of Christian Books, Bibles, Christian Music, Inspirational Jewelry and Clothing, Homeschool curriculum, and Church Supplies. We encourage you to purchase your copy of Como piensan los consumidores by Gerald Zaltman today - and if you are for any reason not happy, you have 30 days to return it. Please contact us at 1-877-205-6402 if you have any questions.

More About Gerald Zaltman

Register your artisan biography and upload your photo! Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind/Brain/Behavior Initiative. He is also Cofounder of the research and consulting firm, Olson Zaltman Associates (www.olsonzaltman.com).

Gerald Zaltman has an academic affiliation as follows - Northwestern Univ..

Are You The Artisan or Author behind this product?
Improve our customers experience by registering for an Artisan Biography Center Homepage.



Product Categories
1Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General   [1434  similar products]
2Books > Subjects > Reference > Catalogs & Directories > Catalogs   [137  similar products]



Reviews - What do our customers think?

Be the first to write a review about Como piensan los consumidores





Customer Support: 1-888-395-0572
Welcome to Christian Bookstore .Net

Our team at Christian Bookstore .Net would like to welcome you to our site. Our Christian book store features over 150,000 Christian products including Bibles, Christian music, Christian books, jewelry, church supplies, Christian gifts, Sunday school curriculum, purity rings, homeschool curriculum and many other items to encourage you in your walk with God. Our mission is to provide you with quality Christian resources that you can benefit from and share with others. The best part is that our complete selection of Christian books and supplies is offered at up to 20% off of retail price! Please call us if you have any questions or need assistance in ordering at 1-888-395-0572. Have a blessed day.

Terms & Conditions | Privacy Policy | Site Map | Customer Support