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Color Design Workbook: A Real World Guide to Using Color in Graphic Design [Paperback]

Our Price $ 21.25  
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Item Number 403989  
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Item Specifications...

Pages   240
Est. Packaging Dimensions:   Length: 9.01" Width: 8.91" Height: 0.76"
Weight:   1.9 lbs.
Binding  Softcover
Release Date   Mar 1, 2008
Publisher   Rockport Publishers
ISBN  1592534333  
EAN  9781592534333  
UPC  080665003783  

Availability  0 units.

Item Description...
Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.

Publishers Description
Now in Paperback!

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

Buy Color Design Workbook: A Real World Guide to Using Color in Graphic Design by Terry Lee Stone, Sean Adams, Noreen Morioka, Avigdor Levy, Vera B. Moreen, Joaquim Ruiz Millet & Ana Planella from our Christian Books store - isbn: 9781592534333 & 1592534333 upc: 080665003783

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More About Terry Lee Stone, Sean Adams, Noreen Morioka, Avigdor Levy, Vera B. Moreen, Joaquim Ruiz Millet & Ana Planella

Register your artisan biography and upload your photo! AdamsMorioka (Beverly Hills, CA) was founded in 1993, the firm has been globally recognized by every major competition and designation including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, ID, and the New York Art Director's Club. AdamsMorioka was recently given a solo exhibition by The San Francisco Museum of Modern Art. Adams and Morioka hold the honor of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally. Sean and Noreen are both Fellows of the International Design Conference at Aspen and advisors on the Appleton Design Council. Sean is a past member of the AIGA National Board, and a faculty member at CalArts. Noreen is a past president of AIGA/LA, and chair of the AIGA National President's Council.AdamsMorioka's clients include ABC, MTV Networks, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, Oxygen, VH1 and Sundance. They are also the authors of the Logo Design Workbook.

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Product Categories
1Books > Subjects > Arts & Photography > Art > Instruction & Reference > Color   [68  similar products]
2Books > Subjects > Arts & Photography > Art > Instruction & Reference > General   [2261  similar products]
3Books > Subjects > Arts & Photography > Graphic Design > Design > General   [814  similar products]
4Books > Subjects > Arts & Photography > Graphic Design > Graphic Arts > General   [671  similar products]

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Reviews - What do our customers think?
Color Theory with Lots of Explained Examples  Oct 27, 2008
Watch Video Here: http://www.this This is actually more of a textbook than a workbook. But it's not a bad thing and you'll see why.

Foundation concepts for colors are explained. That's the RGB, CMYK and HSV models, color harmony and color meanings.

Chapter 4 is probably the workbook part although they don't exactly give out step by step lesson guides. Chapter 4 is on the 10 rules of colours that should be used for reference when choosing colours. There are however a few lists that describe workflows when creating a palette.

This book essentially teaches through examples and explaining the color concepts behind those examples. The explanation is very clear and that's where most of the learning is going to be. Finally, there are 16 case studies at the end of the book, with the designers talking about the use of colours in their project.

Colors is about experimentation. Every design is unique and has their own set of limitation.

A nice thing about this book is that it has lots of interesting quotes. Such as:

In order to use colour effectively it is necessary to recognize that colour deceives continually. - Josef Albers

In a physical sense, there really is no such thing as color, just light waves of different wavelengths.

Research reveals that all human beings make an unconscious judgment about a person, environment, or item within ninety seconds of initial viewing and that between 62 percent of that assessment is based on color alone. - The Institute of Color Research

This book is perfect for people who want to see examples of how people apply the color concepts to their work.

Here's the list of chapters:

1. What is Color? Apparent Color, The Properties of Color
2. Color Theory. History of Color Theory, Color Harmony
3. Color Meaning. Color Index
4. 10 Rules of Colors
4.1 Convey Information
4.2 Create Color Harmony
4.3 Attract and Hold Attention
4.4 Remember That Context is Everything
4.5 Consider That Experimentation Is Key
4.6 Know That People See Color Differently
4.7 Assist in Mnemonic Value
4.8 Think About Composition
4.9 Use Standardized Color Systems
4.10 Understand Limitations
5. Color Systems
5.1 Thinking About Color Systems
5.2 Color Systems in Art and Design History
5.3 Some Inspiration for a Sample of AdamsMorioko's Palettes
5.4 11 Color Systems
6. Color Talk. Talking About Color in Design
7. 16 Case studies

There are more pictures on my blog. Just visit my this site profile for my blog's link.
About color, but not a workbook  Oct 13, 2008
"Workbook" in this book's title is misleading. While the book is full of examples of interesting palettes in graphic design, there is nothing in the way of exercises or "do-on-your-own" tasks that would justify the term "workbook."
As for nitty gritty color theory, I don't know much about it, and this book did not add too much to my knowledge in that area.
Mostly, this book is a venue for design examples, some with interesting colorways or innovative use of color.
Worth picking up a cheap copy to flip through, but this book won't provide a education in color.

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