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Caviar with Champagne: Common Luxury and the Ideals of the Good Life in Stalin's Russia (Leisure, Consumption and Culture) [Paperback]

Our Price $ 38.33  
Item Number 308395  
Buy New $38.33

Item Specifications...

Pages   256
Est. Packaging Dimensions:   Length: 9.16" Width: 6.6" Height: 0.45"
Weight:   0.72 lbs.
Binding  Softcover
Release Date   Apr 24, 2004
Publisher   Berg Publishers
ISBN  1859736386  
EAN  9781859736388  

Availability  61 units.
Availability accurate as of Oct 21, 2016 07:24.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

Item Description...
"Life has become more joyous, comrades."--Josef Stalin, 1936Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic changes took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideals of consumption.The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and assorted novelties. Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed. He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production.This new attitude toward consumption was accompanied by the promotion of new manners of everyday life. The process was not without serious ideological contradictions. Ironically, a factory worker living in the United States - the largest capitalist society in the world - would have been hard-pressed to afford caviar or champagne for a special occasion in the 1930s, but a Soviet worker theoretically could (assuming supplies were in stock). The Soviet example is unique since the luxury culture had to be created entirely from scratch, and the process was taken extremely seriously. Even the smallest decisions, such as the design of perfume bottles, were made at the highest level of government by the People's Commissars. Sometimes the interpretation of 'luxury goods' bordered on the comical, such as the push to produce Soviet ketchup and wurst. This fascinating look at consumer culture under Stalin offers a new perspective on the Soviet Union of the 1930s, as well as new interpretations on consumption.

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More About Jukka Gronow

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Reviews - What do our customers think?
Good Fun and Serious Scholarship Too  Jan 5, 2006
I enjoyed this book and learned a lot from it; how did the Soviet Union manage the concept of luxury, which would seem to be antithetical to communism? The book is well written and full of good historical detail; it also has intellgent theoretical analysis. I would use it in a class on consumer culture.

Write your own review about Caviar with Champagne: Common Luxury and the Ideals of the Good Life in Stalin's Russia (Leisure, Consumption and Culture)

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