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Basics Advertising: Copywriting (Basics Advertising) [Paperback]

Our Price $ 25.46  
Retail Value $ 29.95  
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Item Number 238877  
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Item Specifications...

Pages   175
Est. Packaging Dimensions:   Length: 0.5" Width: 6.25" Height: 9"
Weight:   1.15 lbs.
Binding  Softcover
Release Date   Jun 10, 2008
Publisher   AVA Publishing
ISBN  294037368X  
EAN  9782940373680  

Availability  0 units.

Item Description...
Learn the art of conceptual copywriting from a master

* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world


Basics Advertising: Copywriting" explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!

Buy Basics Advertising: Copywriting (Basics Advertising) by Rob Bowdery from our Christian Books store - isbn: 9782940373680 & 294037368X

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More About Rob Bowdery

Register your artisan biography and upload your photo! Rob Bowdery runs his own conceptual copywriting firm, Write Angle Creative Communication. His clients have included Cadbury Schweppes, Hilton Hotels, Microsoft, and many others. He lives in the UK.

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