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All-American Ads of the 70s (All American Ads)

Our Price $ 33.99  
Retail Value $ 39.99  
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Item Number 221075  
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Item Specifications...

Pages   704
Est. Packaging Dimensions:   Length: 1.5" Width: 7.75" Height: 10"
Weight:   4.8 lbs.
Release Date   Jul 20, 2004
Publisher   Taschen
ISBN  382281265X  
EAN  9783822812655  

Availability  0 units.

Item Description...
A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70's advertising.

Publishers Description
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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More About Steven Heller & Jim Heimann

Register your artisan biography and upload your photo! Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Veronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris."

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Reviews - What do our customers think?
Be careful of some of the "ads".  Feb 6, 2008
There are some drug related and "adult" type product ads in this book. You may want to keep it away from the kids!
Great book!  Jan 26, 2008
An awesome collection of ads from this decade. Hundreds of pages w/ ads of all categories. Very enjoyable. I'm an advertising major & this is a fun book to own
All American Ads of the 70s  Aug 9, 2005
Una recopilacion unica y fascinante, se puede recorrer la decada del '70 revisando las Publicidades que contiene esta obra. Infaltable para personas que trabajan en diseño, arquitetura, marketing y creadores en general.... no lo duden una obra maestra.Martin de Buenos Aires Argentina.
WARNING  Jan 5, 2005
This book has porn, so if you're interested in buying this, do what I did and tear out those pictures and shred them so that your kids don't see them. Otherwise enjoyable.
Too recent to be truly memorable.  Jul 10, 2004
All-American Ads of the Seventies adds another 702 pages to the 3418 pages in the first four books and only the Ads of the Twenties remains to be published. This latest book is really the weakest of the set though. As editor Jim Heimann explains in his intro, the Seventies print media lacked creative sparkle because television had captured most ad dollars. He also mentions the important point that in the Sixties ad art directors copied a lot of the really great creative stuff shown in the editorial pages of magazines and into the Seventies so much of this input had become everyday. Although he doesn't mention it I think another reason so many of these ads look bland is because they are just not old enough, they have not quite gained a nostalgic or curiosity value.

Still there are some fascinating pages to enjoy, I liked the chapter on Consumer Products with ads for Sony Betamax, Electrophonic turntables, Advent VideoBeam television, Pioneer tape decks, Polaroid Sonar camera, Honeywell slide projector and an IBM Electronic 75 typewriter. All gone to that electronic dustbin in the sky. I thought the classiest ads were in the Business & Industry chapter, some really creative photography and design.

If you lived through the decade you'll find some memory joggers here. As with the four previous books the production is excellent, all the ads have been carefully copied from the originals and no screen clash.


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