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Absolut Book.: The Absolut Vodka Advertising Story [Paperback]

Our Price $ 29.71  
Retail Value $ 34.95  
You Save $ 5.24  (15%)  
Item Number 292715  
Buy New $29.71

Item Specifications...

Pages   274
Est. Packaging Dimensions:   Length: 0.75" Width: 10.25" Height: 11.5"
Weight:   3.2 lbs.
Binding  Softcover
Release Date   Oct 15, 1996
Publisher   Journey Editions
ISBN  1885203292  
EAN  9781885203298  

Availability  5 units.
Availability accurate as of Oct 21, 2016 09:50.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

Item Description...
Provides a behind-the-scenes account of the birth and growth of Absolut Vodka, bringing together nearly 500 ads and reject ads

Publishers Description
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Buy Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis from our Christian Books store - isbn: 9781885203298 & 1885203292

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More About Richard W. Lewis

Register your artisan biography and upload your photo! "Richard Lewis" entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

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Reviews - What do our customers think?
Best coffee table book!  Aug 27, 2007
I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an this site seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.
As advertised - a great buy  Jan 11, 2007
If you like the Absolut ads, this is a good book for you. It's what you'd expect - big pictures of the Absolut ads with explanations from the ad agency guys who made it happen. A fun coffeetable book.
shaken not stirred  Sep 3, 2006
Compulsory addition to the coffee table library. An excellent example of a clever, consistent, cutting edge branding campaign helping to position a generic product at the top of consumer mind. Absolut genius.
Absolut Book: The Absolut Vodka Advertising Story  Mar 19, 2005
Absolut is one of the best selling vodkas in the world and the advertsing for it is second to none. In this fabulous book were are told the inside story behind the marketing and selling of this tasty treat. The paper is first grade and the pictures are outstanding to say the least. Absolut original with a bottle looking like a Roman ruin is probably my favorite one but there are so many nice advertising ideas that have become stupendous posters. Absolute Enivironment is also a nice one. This is a good coffee table book and a nice gift for the person that likes vodka and to read.
WOW!!  Jun 19, 2003
This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.

Write your own review about Absolut Book.: The Absolut Vodka Advertising Story

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