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8vo: On the outside [Hardcover]

Our Price $ 31.79  
Retail Value $ 37.40  
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Item Number 238754  
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Item Specifications...

Pages   532
Est. Packaging Dimensions:   Length: 1.75" Width: 5.25" Height: 6.5"
Weight:   1.45 lbs.
Binding  Hardcover
Release Date   Nov 11, 2005
Publisher   Lars Müller Publishers
ISBN  3037780193  
EAN  9783037780190  

Availability  0 units.

Item Description...
On the outside survey's 8vo's work from 1984-2001, including Octavo, the international journal of typography and its influence in the emergent typographically-led design movement in the UK and internationally during the late 1980s and through the 1990s. The emphasis is on process: trying to reveal how 8vo's design got made rather than simply showing finished jobs. A number of hand-made and computer generated stage by stage mock-ups are featured.
Written and designed by Mark Holt and Hamish Muir, two of the founding principals of 8vo, the story's told it how it was - the everyday struggles of working with clients, typesetters, printers, and later on computers. Like many of their contemporaries, 8vo were working during a period of considerable change within the design industry - the book places 8vo's work within the context of this revolution; from paste-up to desktop.

Buy 8vo: On the outside by Mark Holt & Hamish Muir from our Christian Books store - isbn: 9783037780190 & 3037780193

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Reviews - What do our customers think?
A great read that focuses on process rather than product.  Jan 19, 2006
This is a really interesting book that breaks the common mould of graphic design career reviews. The usual "slide show" of finished posters/books/etc is shunned in favour of a deeper look at the thought process & physical development behind selected work.

The book is by Mark Holt & Hamish Muir -the principals in 8vo from around the time of its inception in the early 80s until its eventual closure in 2000. In this time they most notably worked for Factory Records, the Museum Boijmans Van Beuningen, "Flux" music festival & Holt Hinshaw Pfau on very open, unconstrained briefs to design posters & other printed material. On these "creative" (as some would have it) briefs, they applied their own interpretation of rational "international style" - resulting in some of the best graphics of the era. However, the more interesting aspects of this book are their application of grid systems & rational design process to more everyday items - such as phone & water bills.

The book openly shares their exploration of intellectual & physical process behind a form of graphic design that shied away from using images, and through that mechanism, the reader is introduced not only to how they produced graphics - but what "design" meant to them. When everything in the late 1980s was "designer", 8vo described themselves as "visual engineers" rather than "designers". With this exploration, the reader should come away with an appreciation of the process behind credit card bills as much as an appreciation of the aesthetics of a good type-based poster.

The book is dimensionally small, but does come in at over 500 pages. It is very well designed & features 5 essays from esteemed designers. If you are looking for a glossy career retrospective - this isn't your book. If you are looking for a fantastic insight into the process behind great design, then it is!

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