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30 Essential Typefaces for A Lifetime [Paperback]

By Imin Pao (Editor) & Joshua Berger (Editor)
Our Price $ 34.00  
Retail Value $ 40.00  
You Save $ 6.00  (15%)  
Item Number 404106  
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Item Specifications...

Pages   302
Est. Packaging Dimensions:   Length: 1" Width: 7.75" Height: 10.25"
Weight:   2.3 lbs.
Binding  Softcover
Release Date   Mar 1, 2006
Publisher   Rockport Publishers
ISBN  1592532780  
EAN  9781592532780  
UPC  080665000768  

Availability  0 units.

Item Description...
There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."

Buy 30 Essential Typefaces for A Lifetime by Imin Pao & Joshua Berger from our Christian Books store - isbn: 9781592532780 & 1592532780 upc: 080665000768

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Reviews - What do our customers think?
a excellent resourse book thats easy to follow and point you in the right directions regarding type. it also has a unique way of pointing where the typeface is best used for. eg helvetica is good to use for display boards becaus of its x-height.etc.
Its all about personal opinion  Nov 10, 2006
When it comes to type faces, sometimes its all about personal opinions and taste. But this book covers the basics and talks about many of the type faces that i use often. It covers some typography history and explains why the typeface was origanlly created, and what the typeface is typically used for. Deffinately an interesting read if you're into typography, but if you're not and just want a type specimen book, then this book isnt for you. I'd have to say the essay "a day w/ out helvetica" was the best part of the book.

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